Build an audit checklist for a clinic website
Pick dental practice, chiropractic clinic or med spa and enter the clinic. Get a checklist to work through on its site, with the points to note and a place to write what you saw. Free, no account.
Your audit checklist
Example inputs, pre-filled so you can see how it works. Replace them with your own details.
A 19-point audit checklist in 6 groups for Bright Smile Dental's website (dental practice). Answer each from the site itself.
First screen
- What does Bright Smile Dental's home page say it does, and for whom, without scrolling?
- Is the phone number visible and tappable on a phone?
- Is there a clear way to book or request an appointment?
- Are the address and opening hours easy to find?
Pages: dental practice
- Which services are listed, and does each have its own page?
- Is insurance and payment information easy to find?
- Is there a page for new patients that says what to expect?
Trust
- Are there real photos of the place or the team, or only stock images?
- Are reviews shown, and do they link to where they were written?
- Are credentials or membership claims shown, and can the clinic back each one?
Phone and forms
- Open the site on a phone: do the text and buttons work?
- Submit the contact form yourself only if the clinic invites it; otherwise note what it asks
- Does the form ask for health details? Note it for the clinic to check against its privacy rules
Search basics
- Does the page title name the clinic, the service and the city?
- Is the clinic's name, address and phone the same here as on its Google Business Profile?
- Does the site have a page for each service or area it says it covers?
Write down for the pitch
- The one thing you saw that you would fix first
- A screenshot or note you could show the clinic
- What you would say about it to Bright Smile Dental in one sentence
Copy everything
The checklist is a template filled with your words, with no AI. It asks questions: it does not look at the clinic's site and states nothing about it. Answer from what you see, and pitch only what is true. Privacy and advertising rules for clinics differ by state: point the clinic to its own adviser instead of giving advice.
Auditing a clinic site before a pitch
- Look as a new patient would: on a phone, looking for how to book.
- Write what you saw: one specific point beats a list of ten.
- Leave health claims alone: note them, and do not rewrite them for the clinic.
Find the businesses to sell to
Clinics with a weak site are the ones to start with. Search 67Leads by trade and city, or start with businesses with no website and businesses with an owner email.
Get 67 leads free No card. Search free with contacts masked.
Website audit reportDental practice website pitch generatorWebsite audit email generatorNAP consistency checkerDentists lead lists67Leads pricing
Questions
How a new patient books, the service pages, trust signals, how it works on a phone and whether the contact details match the Google Business Profile.
No. It makes no network calls. It gives you the questions, and you answer them from the site.
Better not. Note it and suggest the clinic ask its own adviser.
No. It fills templates with what you type and makes no network calls.
No. The result is written when the page is served and not saved.
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