Get a reply to every cold call objection

Enter your offer and the prospect's trade. Get a three-part reply (acknowledge, reframe, ask) to the objections cold callers hear most, plus what to do when someone says stop. Free, no account.

Your objection replies

Example inputs, pre-filled so you can see how it works. Replace them with your own details.

10 replys written, each with an acknowledgement, a reframe and a question to ask, using only your offer and the prospect's trade.

"Not interested"

Acknowledge: Fair enough. I haven't told you much yet, so that's reasonable.

Reframe: All I do is help plumbers with getting more booked jobs from Google Maps. It may not suit you, and I would rather find that out now.

Ask: Can I ask one question, then I'll let you go: is getting new customers something you are working on this year?

"Just send me an email"

Acknowledge: Happy to.

Reframe: So it isn't a generic email, what is the best address, and what would you most want to see in it?

Ask: I'll send it today and call [day] to check it arrived. Does [day] work?

"We already have someone for that"

Acknowledge: Good, it's worth having someone.

Reframe: I'm not asking you to switch anyone. I only ask how it is going: are you getting as many customers from getting more booked jobs from Google Maps as you would like?

Ask: If I could show you one thing worth a look, would five minutes this week be reasonable?

"We don't have the budget"

Acknowledge: That's fair. Nobody should spend money they haven't got.

Reframe: I'm not asking for a decision today. Getting more booked jobs from Google Maps only makes sense if it pays for itself, so first I would want to know what one new customer is worth to you.

Ask: What does an average job bring in for a plumber?

"I'm busy right now"

Acknowledge: Understood, you're busy running a business. I'll be brief.

Reframe: It's Jo from [your company], about getting more booked jobs from Google Maps for plumbers. It takes ten minutes to see if it's relevant.

Ask: When is a better time this week, [morning] or [afternoon]? I'll call then and keep it short.

"How much does it cost?"

Acknowledge: Fair question.

Reframe: It depends on [what it depends on, in your words], so I don't want to give a number without knowing your situation. [State a real starting price here only if you have one.]

Ask: Can I ask two quick questions, so the number I give you is a real one?

"How did you get my number?"

Acknowledge: Fair question, and I'll be straight with you.

Reframe: [Say where it really came from, for example: your business is listed publicly on Google Maps.] [Add one true reason you picked their business.]

Ask: If you'd rather I didn't call again, tell me and I'll make a note of it now.

"Call me back later"

Acknowledge: Of course.

Reframe: I'd rather call when you can actually talk than catch you at a bad moment.

Ask: What day and time suits you best? I'll put it in my calendar and call then.

"I'm not the owner"

Acknowledge: Thanks for telling me.

Reframe: I'm calling about getting more booked jobs from Google Maps, which is usually the owner's or manager's call, so I don't want to take up your time.

Ask: Who looks after that, and what is the best time to reach them?

"Stop calling me"

Acknowledge: Understood, and I'm sorry for the interruption.

Reframe: I'll take you off my list now.

Ask: Thank you for your time. Goodbye.

Copy everything

Download as .txt

"Not interested"
Acknowledge: Fair enough. I haven't told you much yet, so that's reasonable.
Reframe: All I do is help plumbers with getting more booked jobs from Google Maps. It may not suit you, and I would rather find that out now.
Ask: Can I ask one question, then I'll let you go: is getting new customers something you are working on this year?

"Just send me an email"
Acknowledge: Happy to.
Reframe: So it isn't a generic email, what is the best address, and what would you most want to see in it?
Ask: I'll send it today and call [day] to check it arrived. Does [day] work?

"We already have someone for that"
Acknowledge: Good, it's worth having someone.
Reframe: I'm not asking you to switch anyone. I only ask how it is going: are you getting as many customers from getting more booked jobs from Google Maps as you would like?
Ask: If I could show you one thing worth a look, would five minutes this week be reasonable?

"We don't have the budget"
Acknowledge: That's fair. Nobody should spend money they haven't got.
Reframe: I'm not asking for a decision today. Getting more booked jobs from Google Maps only makes sense if it pays for itself, so first I would want to know what one new customer is worth to you.
Ask: What does an average job bring in for a plumber?

"I'm busy right now"
Acknowledge: Understood, you're busy running a business. I'll be brief.
Reframe: It's Jo from [your company], about getting more booked jobs from Google Maps for plumbers. It takes ten minutes to see if it's relevant.
Ask: When is a better time this week, [morning] or [afternoon]? I'll call then and keep it short.

"How much does it cost?"
Acknowledge: Fair question.
Reframe: It depends on [what it depends on, in your words], so I don't want to give a number without knowing your situation. [State a real starting price here only if you have one.]
Ask: Can I ask two quick questions, so the number I give you is a real one?

"How did you get my number?"
Acknowledge: Fair question, and I'll be straight with you.
Reframe: [Say where it really came from, for example: your business is listed publicly on Google Maps.] [Add one true reason you picked their business.]
Ask: If you'd rather I didn't call again, tell me and I'll make a note of it now.

"Call me back later"
Acknowledge: Of course.
Reframe: I'd rather call when you can actually talk than catch you at a bad moment.
Ask: What day and time suits you best? I'll put it in my calendar and call then.

"I'm not the owner"
Acknowledge: Thanks for telling me.
Reframe: I'm calling about getting more booked jobs from Google Maps, which is usually the owner's or manager's call, so I don't want to take up your time.
Ask: Who looks after that, and what is the best time to reach them?

"Stop calling me"
Acknowledge: Understood, and I'm sorry for the interruption.
Reframe: I'll take you off my list now.
Ask: Thank you for your time. Goodbye.

Replies are templates filled with your words, with no AI. Text in [brackets] is for you to fill in truthfully. If someone asks you to stop calling, stop, record it and keep your do-not-call list up to date: the rules differ by country and state, so check yours.

How to handle an objection

Acknowledge first: agree with the feeling before you say anything else.
Reframe in one sentence: what you do and why the call is small.
End with a question: one easy question keeps the conversation moving.
Take no for an answer: a clear "stop" ends the call politely.

Call better lists

Fewer objections come from calling the right businesses. Search 67Leads by trade and city, then use the cold call script generator for the opener and the cold call calculator to plan your dials.

Get 67 leads free No card. Search free with contacts masked.

Cold call script generator Voicemail script generator Cold call calculator Discovery call questions generator Plumbers lead lists 67Leads pricing

Questions

How do I handle 'not interested' on a cold call?

Acknowledge it, say in one sentence what you do, and ask one easy question. If they still say no, thank them and move on.

What do I say when they ask how I got their number?

The truth. The generator leaves a [bracket] for you to say where it really came from, such as a public listing.

What if they tell me to stop calling?

Apologise, end the call, and add them to your do-not-call list straight away. Rules differ by country and state, so check yours.

Does this use AI?

No. It fills templates with what you type and makes no network calls.

Is anything I type stored?

No. The replies are written when the page is served and not saved.

More free tools

Local business counter No-website business finder Lead list preview Cold email template generator Local SEO audit checklist generator Agency client onboarding checklist generator Local citation list builder Local keyword generator No-website pitch email generator Discovery call questions generator Google Business Profile post generator All Cold email & call writing tools All tools