How many dials do you need to book your meetings?
Enter a meetings or revenue goal and your own connect, meeting and close rates. Get the dials needed per month and per day, with the whole pipeline from dials to revenue worked out. Free, no account.
Your cold calling math
Example inputs, pre-filled so you can see how it works. They are not benchmarks and not typical rates for any industry: replace every rate with your own measured numbers.
To reach 10 meetings a month you need about 1,000 dials a month, 50 a day over 20 calling days (about 2 hours a day at 25 dials an hour). That is 100 conversations, 10 meetings and 2 deals a month, using your rates.
| Stage | Per month | Per calling day | How it is worked out |
|---|---|---|---|
| Dials | 1,000 | 50 | conversations ÷ 10% connect rate |
| Conversations | 100 | 5 | meetings ÷ 10% meeting rate |
| Meetings | 10 | 0.5 | your goal |
| Deals | 2 | 0.1 | meetings × 20% close rate |
| Revenue | $4,000 | $200 | deals × $2,000 |
If your connect rate were different
| Connect rate | Dials a month | Dials a day |
|---|---|---|
| 5% (0.5× yours) | 2,000 | 100 |
| 7.5% (0.75× yours) | 1,334 | 67 |
| your connect rate | 1,000 | 50 |
| 15% (1.5× yours) | 667 | 34 |
| 20% (2× yours) | 500 | 25 |
Formula: conversations = meetings ÷ meeting rate; dials = conversations ÷ connect rate; dials a day = dials ÷ calling days. For a revenue goal: deals = revenue ÷ deal value and meetings = deals ÷ close rate. Dials are rounded up.
The result is only as good as the rates you enter. Measure your own connect, meeting and close rates over a few hundred dials; the pre-filled numbers are example inputs you can change.
What the rates mean
- Connect rate: the share of dials where a real person picks up and you start a conversation.
- Conversation to meeting rate: the share of those conversations that end with a booked meeting.
- Close rate: the share of meetings that become a paying customer.
Count each over the same period from your own call log. The calculator multiplies them back from your goal, so one weak rate shows up as a much bigger dial count. Better numbers on the calls (a list of the right businesses, verified numbers, local hours) change those rates; the table above shows what a different connect rate does to your day.
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Questions
It depends on your own connect rate and conversation-to-meeting rate. Enter yours and the calculator divides back from the goal; the pre-filled rates are examples, not benchmarks.
Dials a month divided by your calling days. The result shows both, and the hours a day at the dial speed you enter.
The percentage of dials that reach a person rather than voicemail, a wrong number or no answer.
Yes. Set the goal to revenue, enter the average deal value and your close rate, and it works out the deals and meetings first.
No. The result is worked out when the page is served and not saved.
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