Free calculators and planning tools for outbound
Work out how many leads, emails and inboxes a goal needs, whether a campaign pays for itself, what a list costs, which leads to call first, when to send to each time zone, whether an A/B test result is real, and how to split a territory. Every assumption is a field you can change.
Updated (the day rows in this list last changed). Counts as of 9 Nov 2026.
The 16 Calculators & planning tools
Cold email campaign calculator
How many leads, emails and inboxes do I need to book a number of meetings?
Enter the meetings you want and your reply, interest and show rates. Get the leads, emails, inboxes and domains it takes, the formula, the list cost, and whether your market has enough verified emails.Cold email ROI calculator
Will a cold email campaign pay for itself?
Enter the leads you will email, your reply, interest and close rates, and what a client is worth. Get expected clients, revenue, cost, ROI and the clients you need to break even, with the list priced at 67Leads rates.Lead list cost calculator
What does a lead list of a given size cost at each provider?
Type how many leads you need. See what that many rows cost at 67Leads and at the providers on our comparison pages, from their published per-1,000 prices, each with its source and the date we checked it.Lead scoring calculator
Which local business leads should I contact first?
Enter a business's Google rating, reviews, website and email status and what you sell. Get a 0-100 score with every point explained, and how the businesses of a trade and place grade on the same scale.Sales territory planner
How do I split a state's businesses fairly between sales reps?
Pick a trade, a state and how many reps. Get territories built from the live count of businesses in every city, either side by side on the map or balanced by size, and a CSV of which city goes to whom.UTM builder
How do I add UTM tracking to the links in my campaigns?
Paste one landing-page URL or several. Add the source, medium and campaign, or start from an Instantly, Smartlead or lemlist preset. Get tagged links that keep your existing parameters.Cold email send time planner
What time should I send cold email to each US time zone?
Pick the local time you want emails to land and your own time zone, and list your recipients' states. Get the send time for each US time zone in your clock, with daylight saving handled for the exact dates.Service area planner
Which cities are within a set distance of my city?
Type a city and a radius in miles, and a trade if you like. Get the cities within that distance, how far each is, how many businesses 67Leads lists in each and the total inside the radius.Customer lifetime value calculator
What is a customer, and a lead, worth to a local business?
Set the average job, jobs a year, years a customer stays and the margin. Get the lifetime value of a customer, what a lead is worth at your close rate and the value an agency creates, with the formula shown.Cold email A/B test calculator
Is my cold email A/B test result significant, and how many sends do I need?
Enter sends and replies (or opens) for variant A and variant B. Get both rates, the absolute and relative lift, a two-proportion z-test p-value and how many sends per variant the difference needs, with the formulas.Email metrics calculator
What are my bounce, open, reply and spam complaint rates, and are they healthy?
Enter sent, bounced, opened, clicked, replied, unsubscribed and spam complaints. Get every rate, each checked against a published limit from Google, Yahoo or Amazon SES, or a clearly labelled rule of thumb.Sales commission calculator
How much commission will I earn on my deals, with tiers and accelerators?
Enter deals closed, deal value, quota, your rate, the rate above quota and base salary. Get commission, total pay, your effective rate and a tier-by-tier table, with the formula shown.Cold call calculator
How many cold calls do I need to make to book meetings or hit a revenue goal?
Enter a meetings or revenue goal and your own connect, meeting and close rates. Get the dials needed per month and per day, with the whole pipeline from dials to revenue worked out.Agency pricing calculator
What should a marketing agency charge as a monthly retainer?
Enter hours per service, your hourly cost, tool costs, a target margin and how many clients. Get the retainer price per client and your monthly revenue and profit, with the formula shown.Cost per lead calculator
How do I work out my cost per lead and cost per customer?
Enter your spend and leads for ads, a bought list, tools and your own time. Get the cost per lead for each channel, your blended cost per lead and the cost per customer at your close rate.Lead conversion rate calculator
What is my lead to customer conversion rate, and where does my funnel leak?
Enter leads, contacted, replies, meetings and customers. Get the conversion rate at every stage, the step where the most people drop out and how many leads you need for a number of customers.
How many leads, emails and inboxes do I need to book a number of meetings?
Enter the meetings you want and your reply, interest and show rates. Get the leads, emails, inboxes and domains it takes, the formula, the list cost, and whether your market has enough verified emails.Cold email ROI calculator
Will a cold email campaign pay for itself?
Enter the leads you will email, your reply, interest and close rates, and what a client is worth. Get expected clients, revenue, cost, ROI and the clients you need to break even, with the list priced at 67Leads rates.Lead list cost calculator
What does a lead list of a given size cost at each provider?
Type how many leads you need. See what that many rows cost at 67Leads and at the providers on our comparison pages, from their published per-1,000 prices, each with its source and the date we checked it.Lead scoring calculator
Which local business leads should I contact first?
Enter a business's Google rating, reviews, website and email status and what you sell. Get a 0-100 score with every point explained, and how the businesses of a trade and place grade on the same scale.Sales territory planner
How do I split a state's businesses fairly between sales reps?
Pick a trade, a state and how many reps. Get territories built from the live count of businesses in every city, either side by side on the map or balanced by size, and a CSV of which city goes to whom.UTM builder
How do I add UTM tracking to the links in my campaigns?
Paste one landing-page URL or several. Add the source, medium and campaign, or start from an Instantly, Smartlead or lemlist preset. Get tagged links that keep your existing parameters.Cold email send time planner
What time should I send cold email to each US time zone?
Pick the local time you want emails to land and your own time zone, and list your recipients' states. Get the send time for each US time zone in your clock, with daylight saving handled for the exact dates.Service area planner
Which cities are within a set distance of my city?
Type a city and a radius in miles, and a trade if you like. Get the cities within that distance, how far each is, how many businesses 67Leads lists in each and the total inside the radius.Customer lifetime value calculator
What is a customer, and a lead, worth to a local business?
Set the average job, jobs a year, years a customer stays and the margin. Get the lifetime value of a customer, what a lead is worth at your close rate and the value an agency creates, with the formula shown.Cold email A/B test calculator
Is my cold email A/B test result significant, and how many sends do I need?
Enter sends and replies (or opens) for variant A and variant B. Get both rates, the absolute and relative lift, a two-proportion z-test p-value and how many sends per variant the difference needs, with the formulas.Email metrics calculator
What are my bounce, open, reply and spam complaint rates, and are they healthy?
Enter sent, bounced, opened, clicked, replied, unsubscribed and spam complaints. Get every rate, each checked against a published limit from Google, Yahoo or Amazon SES, or a clearly labelled rule of thumb.Sales commission calculator
How much commission will I earn on my deals, with tiers and accelerators?
Enter deals closed, deal value, quota, your rate, the rate above quota and base salary. Get commission, total pay, your effective rate and a tier-by-tier table, with the formula shown.Cold call calculator
How many cold calls do I need to make to book meetings or hit a revenue goal?
Enter a meetings or revenue goal and your own connect, meeting and close rates. Get the dials needed per month and per day, with the whole pipeline from dials to revenue worked out.Agency pricing calculator
What should a marketing agency charge as a monthly retainer?
Enter hours per service, your hourly cost, tool costs, a target margin and how many clients. Get the retainer price per client and your monthly revenue and profit, with the formula shown.Cost per lead calculator
How do I work out my cost per lead and cost per customer?
Enter your spend and leads for ads, a bought list, tools and your own time. Get the cost per lead for each channel, your blended cost per lead and the cost per customer at your close rate.Lead conversion rate calculator
What is my lead to customer conversion rate, and where does my funnel leak?
Enter leads, contacted, replies, meetings and customers. Get the conversion rate at every stage, the step where the most people drop out and how many leads you need for a number of customers.
Questions
Can I use my own numbers in the calculators?
Yes. The inputs are form fields with starting values; replace them with your own campaign figures where you have them.
How many leads do I need to book meetings with cold email?
Divide the meetings you want by your reply rate, the share of replies that are interested and the show rate. The cold email campaign calculator does it with your numbers.
Are these tools free?
Yes, with no account and no card. Lead counts and previews are free; contact details unlock when you export a list.
Other tool groups
Find leadsEmail deliverabilityCold email & call writingGoogle Business Profile & reviewsWebsite checksPhone & data cleanupFor web designersAll free tools