Calculate your cost per lead and cost per customer
Enter your spend and leads for ads, a bought list, tools and your own time. Get the cost per lead for each channel, your blended cost per lead and the cost per customer at your close rate. Free, no account.
Your cost per lead
Example inputs, pre-filled so you can see how it works. They are not benchmarks and not typical figures for any channel: replace every number with your own.
Across 555 leads and $2,500 of spend you have a blended cost per lead of $4.50, and at a 10% close rate a cost per customer of $45.05.
| Channel | Cost | Leads | Cost per lead | Cost per customer |
|---|---|---|---|---|
| Ads | $1,500 | 30 | $50 | $500 |
| Bought lists | $300 | 400 | $0.75 | $7.50 |
| Tools and software | $100 | 100 | $1 | $10 |
| Your time | $600 | 25 | $24 | $240 |
| Blended | $2,500 | 555 | $4.50 | $45.05 |
| 67Leads, 1,000 leads (priced from the public pack) | $6.70 | 1,000 | $0.0067 | $0.07 |
The last row prices 1,000 leads at 67Leads' per-lead price, $0.0067, which is $6.70 for 1,000 leads one time. The cost per customer on that row uses your close rate; a list you did not build yourself may close differently, so treat it as a comparison of cost, not of results. See pricing.
Formula: cost per lead = cost ÷ leads for the channel. Blended = total cost ÷ total leads. Cost per customer = cost per lead ÷ close rate. Your time is hours × hourly rate. A channel with spend but no leads shows n/a.
Cost per lead says nothing about lead quality: a cheap lead that never answers costs more per customer than a dearer one that does. Use your own close rate for each source when you have it.
How to count cost per lead
- Ads: what you spent on the ads and the leads they produced in the same period.
- Bought lists: what you paid for the list and how many usable leads it gave you.
- Tools and software: the monthly cost of the outreach and data tools you used, and the leads that came from using them.
- Your time: hours spent finding and contacting leads times what an hour is worth to you.
Count the same period for cost and leads. The blended figure is what one lead costs across everything; the cost per customer is what a lead costs once your close rate is taken into account, so a low close rate makes every channel more expensive.
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Questions
Divide what you spent on a channel by the leads it produced in the same period. The table does this for each channel and for all of them together.
Cost per lead divided by your close rate. If a lead costs $10 and 10% close, a customer costs $100.
Yes, if you could spend those hours elsewhere. Enter hours and an hourly rate and it is added as a channel.
From the public pack price in 67Leads' pricing, divided by the leads in the pack, times the number of leads you enter. It is a cost comparison only; your close rate on any list is your own.
No. The result is worked out when the page is served and not saved.
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