Free Google Business Profile and review tools
Audit a Google Business Profile, find its Place ID, make the review link and a QR code for it, write the description, review requests and replies, and compare a business's rating and review count with its local competitors. Benchmarks come from the listings 67Leads holds.
Updated (the day rows in this list last changed). Counts as of 10 Nov 2026.
The 15 Google Business Profile & reviews tools
Google review benchmarks by trade
How many Google reviews and what rating does a typical business in a trade have?
Median, top-quarter and top-10% Google review counts and ratings for a trade in a city or state, from real local businesses.Review score checker
How do my Google reviews compare to local competitors?
Type your trade, city, star rating and review count. See the share of local competitors you beat and how many reviews reach the median and top quarter.Google review link generator
What is the link customers use to leave my business a Google review?
Find a business by name and city and get its direct write-a-review link, with a text and email script to send it. Or paste a Place ID.Google rating calculator
How many 5-star reviews do I need to reach a higher Google rating?
Enter your current star rating, review count and target. Get the 5-star reviews it takes, what one bad review does, and how local competitors in your trade are rated.Google Business Profile category mapper
Which trade does a Google Business Profile category belong to?
Type a Google Business Profile category. See which trades count it as core, a close match or off-trade, and how many listings 67Leads keeps and sets aside under it.Review response generator
How should a business reply to a Google review?
Pick the star rating, the business and what the review mentions. Get three replies to choose from, worded for the trade, next to how businesses in that trade are rated.Google Business description generator
What should my Google Business Profile description say?
Type the trade and city, years in business, services and what makes the business different. Get several descriptions under Google's 750-character limit, key facts first, with character counts and Google's rules checked.Review request generator
How do I ask a customer for a Google review by text or email?
Pick the trade and a tone, add the business name and, if you have it, the Place ID. Get review-request texts with their SMS length and emails, with your direct review link filled in.Google Place ID finder
What is the Google Place ID of a business?
Paste a Google Maps link, a CID or a Place ID, or type business names with their city, up to 20 lines. Get the Place ID, CID, coordinates, the review link and the Maps link for each.Google Business Profile audit
How complete and competitive is a Google Business Profile?
Type the business name and city. Get a 0 to 100 score from its rating, its review count against local competitors, website, phone, category and address, with every point explained. Or enter your own numbers.Google review QR code generator
How do I make a QR code for Google reviews?
Paste a Place ID or Google Maps link, or type a business name. Get a QR code that opens the review form, as PNG and SVG downloads and a printable counter card or table tent.Google Maps rank checker
Where does a business rank among its local competitors?
Type a trade, a city and the business name. See its place among that trade's businesses in the city by rating and review count, who is above it, and how many reviews it needs to move up.NAP consistency checker
Is my business name, address and phone the same everywhere?
Paste the business name, address and phone as they appear on up to five sites. Each field is compared after normalising (Suite and Ste, Street and St, phone formats), real mismatches are flagged, and the 67Leads record is compared too.Google Business Profile categories list
Which Google Business Profile categories exist, and how many businesses use each?
Every Google Business Profile category 67Leads has seen on a US listing or names in its grading rules, with how many listings use it and the trade it belongs to. Search it, or download it as a CSV.Reputation management pitch generator
How do I pitch review and reputation management to a local business?
Enter the business, its trade and city and, if you have them, its Google rating and review count. Get a cold email and a call opener that pitch review help honestly, with no promised results.
How many Google reviews and what rating does a typical business in a trade have?
Median, top-quarter and top-10% Google review counts and ratings for a trade in a city or state, from real local businesses.Review score checker
How do my Google reviews compare to local competitors?
Type your trade, city, star rating and review count. See the share of local competitors you beat and how many reviews reach the median and top quarter.Google review link generator
What is the link customers use to leave my business a Google review?
Find a business by name and city and get its direct write-a-review link, with a text and email script to send it. Or paste a Place ID.Google rating calculator
How many 5-star reviews do I need to reach a higher Google rating?
Enter your current star rating, review count and target. Get the 5-star reviews it takes, what one bad review does, and how local competitors in your trade are rated.Google Business Profile category mapper
Which trade does a Google Business Profile category belong to?
Type a Google Business Profile category. See which trades count it as core, a close match or off-trade, and how many listings 67Leads keeps and sets aside under it.Review response generator
How should a business reply to a Google review?
Pick the star rating, the business and what the review mentions. Get three replies to choose from, worded for the trade, next to how businesses in that trade are rated.Google Business description generator
What should my Google Business Profile description say?
Type the trade and city, years in business, services and what makes the business different. Get several descriptions under Google's 750-character limit, key facts first, with character counts and Google's rules checked.Review request generator
How do I ask a customer for a Google review by text or email?
Pick the trade and a tone, add the business name and, if you have it, the Place ID. Get review-request texts with their SMS length and emails, with your direct review link filled in.Google Place ID finder
What is the Google Place ID of a business?
Paste a Google Maps link, a CID or a Place ID, or type business names with their city, up to 20 lines. Get the Place ID, CID, coordinates, the review link and the Maps link for each.Google Business Profile audit
How complete and competitive is a Google Business Profile?
Type the business name and city. Get a 0 to 100 score from its rating, its review count against local competitors, website, phone, category and address, with every point explained. Or enter your own numbers.Google review QR code generator
How do I make a QR code for Google reviews?
Paste a Place ID or Google Maps link, or type a business name. Get a QR code that opens the review form, as PNG and SVG downloads and a printable counter card or table tent.Google Maps rank checker
Where does a business rank among its local competitors?
Type a trade, a city and the business name. See its place among that trade's businesses in the city by rating and review count, who is above it, and how many reviews it needs to move up.NAP consistency checker
Is my business name, address and phone the same everywhere?
Paste the business name, address and phone as they appear on up to five sites. Each field is compared after normalising (Suite and Ste, Street and St, phone formats), real mismatches are flagged, and the 67Leads record is compared too.Google Business Profile categories list
Which Google Business Profile categories exist, and how many businesses use each?
Every Google Business Profile category 67Leads has seen on a US listing or names in its grading rules, with how many listings use it and the trade it belongs to. Search it, or download it as a CSV.Reputation management pitch generator
How do I pitch review and reputation management to a local business?
Enter the business, its trade and city and, if you have them, its Google rating and review count. Get a cold email and a call opener that pitch review help honestly, with no promised results.
Questions
How do I get more Google reviews?
Ask every happy customer with the direct review link, by text or email, soon after the job. The review link generator, the QR code generator and the review request generator cover each step.
Is the rank checker a live Google Maps position?
No. It ranks a business among its trade in its city by rating and review count in the 67Leads snapshot, and the page says so. A live Maps position depends on the searcher's location and Google's other signals.
Are these tools free?
Yes, with no account and no card. Lead counts and previews are free; contact details unlock when you export a list.
Other tool groups
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