Audit a Google Business Profile
Type the business name and city. Get a 0 to 100 score from its rating, its review count against local competitors, website, phone, category and address, with every point explained. Or enter your own numbers. Free, no account.
Not listed, or want to use today's numbers? Enter them here:
Example audit
A made-up roofer with 4.3 stars and 38 reviews. Type a real business above.
A Google Business Profile with 4.3 stars, 38 reviews against a local median of 52, a working website, a phone, a specific category and a city-only address scores 76 out of 100.
76 / 100 · Good · made-up example
| Check | Points | Why |
|---|---|---|
| Rating | 18/25 | 4.3 stars is good; 4.5 and up scores full points. |
| Review count | 12/25 | 38 reviews is below the local median of 52. |
| Website | 20/20 | A website is listed and loaded when last checked. |
| Phone | 10/10 | A phone number is listed. |
| Primary category | 10/10 | "Roofing contractor" is a specific category. |
| Address | 6/10 | Only the city is listed. That is normal for a service-area business that hides its address; Google asks those businesses to set service areas instead. |
| Opening hours | not scored | 67Leads does not hold opening hours, so they are left out of the score. Check they are set, including holiday hours. |
Example: the median of 52 reviews is made up, not a 67Leads figure.
Fix first
- Review count: 38 reviews is below the local median of 52.
- Rating: 4.3 stars is good; 4.5 and up scores full points.
- Address: Only the city is listed. That is normal for a service-area business that hides its address; Google asks those businesses to set service areas instead.
How the score works
| Check | Points | Full points when |
|---|---|---|
| Rating | 25 | 4.5 stars or more (4.0 to 4.4 scores 18, 3.5 to 3.9 scores 10) |
| Review count | 25 | At least twice the median for the trade in the same city (at the median: 20, at half: 12) |
| Website | 20 | Listed and loading when last checked |
| Phone | 10 | A phone number is listed |
| Primary category | 10 | A specific category, not a broad one like "Contractor" |
| Address | 10 | A full street address (city only, as service-area businesses show, scores 6) |
The median is a live count over the businesses 67Leads lists in the same trade and city, or the state or the US when the city has fewer than 10. The weights are this tool's judgment of what customers see first, not a Google formula: Google says local ranking depends on relevance, distance and prominence, and that reviews and a complete profile help (How Google determines local ranking, read 8 Nov 2026).
Business details shown come from the public listing; owner names and emails are never shown here.
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Questions
A check of the profile customers see on Google Search and Maps: rating, how many reviews it has against competitors, website, phone, category and address, with what to fix first.
Enough to beat the businesses it competes with. This audit compares the count with the median for the same trade in the same city, from the businesses 67Leads lists.
A working website gives customers and Google more information. A listed site that does not load is worse than it looks, because customers who click it hit an error.
67Leads covers selected trades and cities. Use the manual form with your own numbers; add your trade and city to compare with the local median.
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