Build UTM campaign links
Paste one landing-page URL or several. Add the source, medium and campaign, or start from an Instantly, Smartlead or lemlist preset. Get tagged links that keep your existing parameters. Free, no account.
What each parameter is for
- utm_source: where the click came from, such as the sending tool or a newsletter.
- utm_medium: the channel, such as email, cpc or social.
- utm_campaign: the campaign name, such as roofers-dallas-nov.
- utm_term: a keyword or a segment; optional.
- utm_content: which email or link, such as step-2; optional.
Existing parameters on your URL are kept and an old utm_ value of the same name is replaced. The #fragment stays at the end. Merge tags in double braces, such as {{company}}, are left unencoded so your sending tool can fill them per lead.
Presets
- Instantly: utm_source=instantly, utm_medium=email
- Smartlead: utm_source=smartlead, utm_medium=email
- lemlist: utm_source=lemlist, utm_medium=email
A preset fills source and medium only when you leave them blank.
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Questions
Tags added to the end of a URL, such as ?utm_source=instantly&utm_medium=email, that tell your analytics where a visit came from.
utm_source, utm_medium and utm_campaign. utm_term and utm_content are optional.
Yes. Google Analytics counts Email and email as two different mediums, so keep values lower case.
Yes, in double braces such as {{company}}. This builder leaves them unencoded so your sending tool can replace them per lead.
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