67Leads › Free tools › Cold email spam word checker
Example: Your email scores 13/100: 12 spam-trigger phrases and 2 links. Rewrite the flagged words and keep cold emails under about 120 words with at most one link.
Updated 5 Nov 2026. Free, no account.
This is an example draft. Paste your own above.
Result
13/100 High content risk
| Phrase | Kind | Why | Write instead |
|---|---|---|---|
| FREE | Money and price talk | The classic trigger word, and it reads like an ad. | no-cost, or name the thing (a mock-up, a quick audit) |
| Dear Business Owner | Mass-mail formatting | Mass-mail greeting. | Hi {{first_name|there}} |
| I hope this email finds you well | Mass-mail formatting | The most common cold-email opener; it spends the preview on nothing. | open with one true observation about {{company}} |
| My name is | Mass-mail formatting | Spends the preview on you, not them. | open with them; your name is in the signature |
| LIMITED TIME | Pressure and urgency | Promo countdown wording. | drop it |
| special offer | Money and price talk | Ad wording. | an idea for {{company}} |
| 100% FREE | Money and price talk | Stacks a percentage on 'free'. | say what they get |
| guaranteed | Overpromises | A guarantee from a stranger reads as too good to be true. | what you have actually done for a similar business |
| double your | Money and price talk | An income claim nobody can promise. | a specific, true result |
| Act now | Pressure and urgency | Pressure wording that filters and readers both distrust. | an easy question |
| only a few left | Pressure and urgency | Scarcity pressure. | drop it |
| Click here | Shady or scam-like wording | Generic link text is a phishing pattern. | put the link on what it is, or ask for a reply instead |
No merge fields. A 67Leads export fills {{company}}, {{city}}, {{owner_name}} and {{first_name}}.
generic The first line has no merge field. Open with the owner or the company, e.g. "Hi {{first_name|there}}," then one true detail about {{company}}.
Where a message lands depends on four things, and the words are the one you control last. A clean draft from an unauthenticated, brand-new domain sending 500 emails on day one still lands in spam.
Google's sender requirements: https://support.google.com/a/answer/81126 (checked 4 Nov 2026).
The checker runs in this page's server code, on the text you paste, and stores nothing. It matches 109 phrases, whole words only and case-insensitive (so "free" is flagged and "freedom" is not), in five groups:
The list is written by hand for cold email to local businesses. It is a writing aid, not a
copy of any filter: spam filters weigh hundreds of signals and do not block a message for one
word. The score starts at 100 and loses points for each phrase (scam-like wording costs most),
for more than one link, for images, for repeated exclamation marks and ALL-CAPS words, for
running past about 120 words, for a generic first line, and for merge fields that a
67Leads export does not fill. Merge fields are read as {{field}} or
{{field|fallback}}.
67Leads lists US local businesses by trade and city, with emails read from each company's own website and labelled verified or not. The first 67 leads are free, no card.
Get 67 leads freeContent is one of four factors. Authentication (SPF, DKIM, DMARC), the sending domain's reputation and how fast volume grows matter as much or more. A clean draft lowers the content risk; it does not guarantee the inbox.
Words that read like ads or scams to a filter and to the reader: free, guaranteed, act now, click here, limited time, risk-free, congratulations. One of them will not sink a message, but several together with links and exclamation marks often do.
Under about 120 words, with at most one link and no images. A short, plain message from one person to one business is what a reply looks like.
company, city, state, owner_name, first_name, last_name, rating, review_count, website and the other columns of the CSV. Fields like sender_name or your_postal_address are yours to fill in your sending tool.
No. The text is checked when the page is served and is not saved. Results are not indexed by search engines.
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