Plan a cold email follow-up sequence

Pick 3 to 6 emails, a pace and what you sell. Get the day each email goes out, send dates that skip weekends, and a short plain template for every step. Free, no account.

Your 4-email sequence

Example. Pick your own steps, pace and offer, then press Generate.

4 emails over 14 days: day 0, 3, 7 and 14. Stop the moment someone replies.

#DayEmail
10First email
23Short bump
37New angle
414Close the loop
Email 1: First email Day 0
Subject: {{company}} on Google

Hi {{first_name|there}},

I noticed {{company}} doesn't list a website on Google.

I help local businesses in {{city}} with simple websites. Want me to send a free mock-up of a {{company}} homepage? No call needed.

{{sender_name}}
{{your_company}}

--
{{your_company}} · {{your_postal_address}}
Not interested? Reply "no" and you won't hear from me again.
Email 2: Short bump Day 3, if no reply
Subject: Re: {{company}} on Google

Hi {{first_name|there}},

Bumping this in case it got buried. Should I send a free mock-up of a {{company}} homepage?

{{sender_name}}

--
{{your_company}} · {{your_postal_address}}
Not interested? Reply "no" and you won't hear from me again.
Email 3: New angle Day 7, if no reply
Subject: Re: {{company}} on Google

Hi {{first_name|there}},

One more thought. When someone finds you on the map and wants to see your work, the phone number is the only place to go.

That's the part I'd fix first for {{company}}. Worth a look?

{{sender_name}}

--
{{your_company}} · {{your_postal_address}}
Not interested? Reply "no" and you won't hear from me again.
Email 4: Close the loop Day 14, if no reply
Subject: Re: {{company}} on Google

Hi {{first_name|there}},

I'll stop here. If a website becomes a priority for {{company}}, reply to this and I'll pick it up.

{{sender_name}}

--
{{your_company}} · {{your_postal_address}}
Not interested? Reply "no" and you won't hear from me again.

Text in [brackets] is for you to fill with something true. Every email carries an opt-out line and your postal address, which CAN-SPAM requires.

How the schedule is built

Each pace is a fixed list of gaps between emails, and the gaps grow: the first follow-up comes soon, later ones wait longer. A shorter sequence uses the first gaps of the same list. With a start date, a send that lands on a Saturday or Sunday moves to Monday and the later sends keep their gaps.

PaceDays for a 6-email sequence
Tight (done in about 2 weeks)0, 2, 5, 8, 12, 16
Standard (about 4 weeks)0, 3, 7, 14, 21, 28
Patient (about 7 weeks)0, 4, 11, 21, 35, 49

Rules that keep a sequence working

Cold email templatesUTM builderCold call script generatorEmail warmup scheduleSubject line grader

Questions

How many follow-up emails should I send?

Three to six in total, including the first. This generator lays out each length; the last email always closes the loop so the sequence ends cleanly.

How long should I wait between follow-ups?

Start with 2 to 4 days and lengthen the gaps as you go. Pick a pace above to see the exact days.

Should follow-ups go in the same thread?

Yes. Reply in the thread with a Re: subject, so the reader sees the first email under it.

Do follow-up emails need an unsubscribe line?

Commercial email in the US needs a way to opt out and a postal address under CAN-SPAM. Every template here ends with both.

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