67Leads › Free tools › Lead scoring calculator
Score a local business lead from 0 to 100
Enter a business's Google rating, reviews, website and email status and what you sell. Get a 0-100 score with every point explained, and how the businesses of a trade and place grade on the same scale. Free, no account.
90/100, grade A
A business with 4.2 stars from 12 reviews, no website, verified by the mail server and an owner name scores 90/100 (grade A) for a websites / web design offer.
Worked example with the default inputs. Change any field and press Score.
| Factor | Points | Out of |
|---|---|---|
| 35 | 35 | |
| Owner name | 10 | 10 |
| Review volume | 10 | 20 |
| Website fit for the offer | 35 | 35 |
| Rating fit for the offer | 0 | 0 |
Rating band: 4.0 to under 4.5.
How the score works
Three parts. Can you reach them (up to 45): a verified email 35, a risky one 20, an unverified one 10, plus 10 for an owner name to address. Are they active (up to 20): 200+ reviews 20, 50+ reviews 15, 10+ reviews 10, 1+ reviews 5. Do they need what you sell (up to 35): points for website status and rating that depend on the offer:
| Websites / web design | Reviews and reputation | SEO / Google Maps ranking | Something else | |
|---|---|---|---|---|
| No website | 35 | 0 | 0 | 5 |
| Website down | 30 | 0 | 10 | 5 |
| Website loads | 0 | 0 | 20 | 15 |
| Rating no rating yet | 0 | 15 | 0 | 0 |
| Rating 3.9 or lower | 0 | 35 | 5 | 5 |
| Rating 4.0 to under 4.5 | 0 | 20 | 10 | 12 |
| Rating 4.5 or higher | 0 | 5 | 15 | 20 |
Grades: A 75+, B 55+, C 35+, D below. The weights are a transparent rule of thumb, not a measured conversion model: they rank who to email first.
Grade A or B by trade, for a websites / web design offer
| Trade | Businesses | Grade A or B | Share |
|---|---|---|---|
| Tree service companies | 43,559 | 1,039 | 2.4% |
| Plumbers | 13,152 | 64 | 0.5% |
| Roofing contractors | 11,869 | 39 | 0.3% |
| Dentists | 11,669 | 76 | 0.7% |
| HVAC contractors | 10,838 | 68 | 0.6% |
| Electricians | 9,299 | 13 | 0.1% |
| Med spas | 8,224 | 5 | 0.1% |
| Law firms | 7,539 | 4 | 0.1% |
| Cleaning companies | 6,430 | 2 | 0.0% |
| Insulation contractors | 4,245 | 36 | 0.8% |
| Pest control companies | 4,016 | 15 | 0.4% |
| Chiropractors | 3,640 | 3 | 0.1% |
Live from the 67Leads warehouse as of 5 Nov 2026; – means fewer than 30 businesses.
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Questions
Add points for how reachable it is (a verified email, an owner name), how active it is (review count) and how much it needs your offer (website status and rating). This calculator shows every point, so you can see why a lead ranks where it does.
A business with no website or a website that is down, a verified email and an owner name scores highest here: up to 100 of 100 with 200+ reviews.
No. The score ranks who to contact first from fields on the listing. It does not know their budget or timing.
Add your trade and place in the box above; the page grades every business 67Leads lists there with the same function and shows the count per grade.
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