Write a local SEO proposal
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Your proposal
Example proposal. Enter your own details above.
A local SEO proposal for Smith Plumbing: 1 service, 4 deliverables, a minimum of 6 months at $900 a month, valid until 9 Dec 2026.
Local SEO proposal for Smith Plumbing
Prepared by Jo Lopez, Lopez Marketing · 9 Nov 2026
Summary
This proposal covers local SEO for Smith Plumbing, a plumber in Phoenix AZ. The aim is to help local customers find and choose Smith Plumbing when they search Google and Google Maps, through a fully optimised Google Business Profile. It runs for a minimum of 6 months at $900 a month.
Scope and deliverables
Google Business Profile
- Google Business Profile setup or clean-up: categories, services, description, hours and attributes
- [4] Google Business Profile posts a month and photo uploads you supply or approve
Reporting
- Monthly report: rankings for the agreed keywords, calls and direction requests from Google Business Profile, and website visits, with what we did and what we do next
- A monthly call or written summary of [30 minutes]
Timeline
- Month 1: audit, access to the profile, website and analytics, and the first fixes
- Months 2-3: the main work in the scope above, and the first review of results
- Months 4-6: ongoing work, a monthly report and a plan for the next month
- After the minimum term: ongoing work month to month
- Local rankings move at their own pace and depend on factors we do not control, so we report progress each month rather than promise a date.
Price
- Monthly fee: $900, invoiced at the start of each month
- One-off setup fee: $500, invoiced with the first month
- Minimum term of 6 months: $5,900 in total
- This proposal is valid until 9 Dec 2026.
Terms
- Minimum term of 6 months, then month to month with [30] days' written notice to stop.
- No guarantee of rankings, calls or customers. Google decides where a business appears; we agree the work to be done and report on it.
- Smith Plumbing gives us access to its Google Business Profile, website and analytics, and answers questions within [5] working days.
- Reviews are asked for from real customers only, and replies are approved by the owner before posting.
- Smith Plumbing owns its Google Business Profile, website and content at all times.
Next step
To go ahead, reply "yes" and I will send the agreement and the first invoice. We start within [days] of the first payment.
Questions first? Reply here or call me on [your phone].
Plain text
Fill in every [bracket] with something true before you send it. The deliverable counts in [brackets], the three-phase timeline, the notice period and the 30-day validity are defaults for you to change, not facts about the client. The proposal promises no ranking or number of calls.
What goes in a local SEO proposal
- Summary: who it is for, the goal in the client's terms (found on Google and Maps) and the term and price.
- Scope and deliverables: what you will do each month, in numbers where you can, so "more of the same" later is a change, not a dispute.
- Timeline: the audit and fixes first, then ongoing work and a review of results.
- Price: the monthly fee, any setup fee and the minimum term.
- Terms: notice, access, ownership of the profile and site, and an honest statement that rankings are not promised.
- Next step: one easy action.
Before you send it
Check what you are about to promise. The Google Business Profile audit scores a listing, the NAP consistency checker compares the name, address and phone, and the agency pricing calculator turns your hours into a retainer that keeps your margin.
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Questions
Keep it to one page: a short summary, what you will do each month, the timeline, the price and minimum term, the terms and one next step. Fill the form above to get one written for you.
Summary, scope and deliverables, timeline, monthly fee and any setup fee, terms such as notice and access, how long the offer is valid, and the next step.
No. Google decides rankings, so promise the work and the reporting, not a position. This generator writes the terms that way.
Yes. Use Download as .txt for a plain text file, Copy text to paste into an email, or Print or save as PDF.
No. The proposal is written when the page is served and not saved.
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