Work out what a new site could pay back
Enter the enquiries the site brings now, the share that become jobs, the job value, the lift you expect and the project cost. Get the extra jobs, the extra revenue and the payback time. Free, no account.
Your website ROI
Example inputs, pre-filled so you can see how it works. The expected lift is your own estimate, not a typical result: replace every number with your own.
With 20% more enquiries, 20 a month becomes 24.0: 1.2 extra jobs and $960 extra revenue a month. Against a $4,000 project that is 4.2 months.
- Jobs now: 20 × 30% = 6.0 a month, worth $4,800
- Extra enquiries: 20 × 20% = 4.0 a month
- Extra jobs: 4.0 × 30% = 1.2 a month
- Extra revenue: 1.2 × $800 = $960 a month
If the lift were different
| Case | Lift | Extra revenue a month | Payback |
|---|---|---|---|
| Half your lift | 10% | $480 | 8.3 months |
| Your lift | 20% | $960 | 4.2 months |
| Double your lift | 40% | $1,920 | 2.1 months |
Copy the numbers
This is arithmetic on the numbers you enter. The lift is your own estimate: no site is certain to bring more enquiries, and this page does not say how much a redesign adds. It holds the close rate and job value steady and ignores seasonality and ad spend. Show the client their own numbers, not a promise.
How the return is worked out
The enquiries the site brings now turn into jobs at the share you enter. A better site is assumed to bring the extra percentage of enquiries you type, at the same close rate and job value. The extra jobs times the job value is the extra monthly revenue, and the project cost divided by that is the months to pay back. Change the lift to see how much the answer depends on it.
- Use the client's own enquiry and close numbers, from their phone and form records.
- Type a lift you could defend to the client, and try half of it.
- If the payback is long, the answer may be a smaller project, not a bigger promise.
Find the businesses to sell to
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Questions
It depends on the business, so the calculator uses your own enquiry numbers and your own estimate of the lift. We do not state a typical result.
One you could defend from the client's own history. Try half of it as well.
No. It changes only the number of enquiries and holds everything else steady.
No. It fills templates with what you type and makes no network calls.
No. The result is written when the page is served and not saved.
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