Build a pre-launch checklist for a client website

Your launch checklist

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A 34-step launch checklist in 7 groups for Smith Plumbing's lead-generation site for a local trade.

Content and pages

• Every page has final copy approved by Smith Plumbing, with no placeholder text left
• Business name, address and phone number are the same on every page and match the Google Business Profile
• Photos are the client's own or licensed, and each has alt text
• Privacy policy, terms and any required notices are on the site
• Every link goes where it should: click each one

Forms and calls

• Submit every form and confirm the message reaches the right inbox
• Check that form emails do not land in spam
• Tell the client where leads will arrive and who answers them
• Add a thank-you message or page after each form
• Click-to-call button works on a phone from every page
• Each service page names the service and the area it covers
• A clear call to action is above the fold on the home page and each service page

Mobile and speed

• Open every page on a real phone and on a desktop browser
• Check text is readable and buttons are easy to tap
• Compress large images and test the pages with a speed tool you trust
• Test in at least two different browsers

Local search basics

• Page titles and descriptions are written for each page
• One main heading per page, naming the service and area where it is true
• Add the business to Google Business Profile or check the existing profile points to the new site
• Submit a sitemap in Google Search Console once the site is live
• Set up a redirect from each old address to its new one if the site is replacing another

Tracking and access

• Install analytics and confirm it records a visit
• Track form submissions and calls as conversions, and test each
• Confirm the client owns the domain, hosting and analytics accounts
• Store logins in a password manager and share them securely, never by email

Launch day: [launch date]

• Take a full backup before you switch anything
• Point the domain at the new site and confirm the secure padlock appears
• Remove any password protection or noindex setting used while building
• Run the form, call and link checks again on the live site
• Tell Smith Plumbing the site is live and what to send you if they see a problem

First week after launch

• Check the analytics and form inboxes each day
• Fix any broken links or errors the client reports
• Ask the client to look for anything that reads wrongly
• Book a review call to talk about what happens next

Copy everything

Copy textDownload as .txt

Website launch checklist: Smith Plumbing (Lopez Web Design) CONTENT AND PAGES [ ] Every page has final copy approved by Smith Plumbing, with no placeholder text left [ ] Business name, address and phone number are the same on every page and match the Google Business Profile [ ] Photos are the client's own or licensed, and each has alt text [ ] Privacy policy, terms and any required notices are on the site [ ] Every link goes where it should: click each one FORMS AND CALLS [ ] Submit every form and confirm the message reaches the right inbox [ ] Check that form emails do not land in spam [ ] Tell the client where leads will arrive and who answers them [ ] Add a thank-you message or page after each form [ ] Click-to-call button works on a phone from every page [ ] Each service page names the service and the area it covers [ ] A clear call to action is above the fold on the home page and each service page MOBILE AND SPEED [ ] Open every page on a real phone and on a desktop browser [ ] Check text is readable and buttons are easy to tap [ ] Compress large images and test the pages with a speed tool you trust [ ] Test in at least two different browsers LOCAL SEARCH BASICS [ ] Page titles and descriptions are written for each page [ ] One main heading per page, naming the service and area where it is true [ ] Add the business to Google Business Profile or check the existing profile points to the new site [ ] Submit a sitemap in Google Search Console once the site is live [ ] Set up a redirect from each old address to its new one if the site is replacing another TRACKING AND ACCESS [ ] Install analytics and confirm it records a visit [ ] Track form submissions and calls as conversions, and test each [ ] Confirm the client owns the domain, hosting and analytics accounts [ ] Store logins in a password manager and share them securely, never by email LAUNCH DAY: [LAUNCH DATE] [ ] Take a full backup before you switch anything [ ] Point the domain at the new site and confirm the secure padlock appears [ ] Remove any password protection or noindex setting used while building [ ] Run the form, call and link checks again on the live site [ ] Tell Smith Plumbing the site is live and what to send you if they see a problem FIRST WEEK AFTER LAUNCH [ ] Check the analytics and form inboxes each day [ ] Fix any broken links or errors the client reports [ ] Ask the client to look for anything that reads wrongly [ ] Book a review call to talk about what happens next

The checklist is a template filled with your words, with no AI. Text in [brackets] is for you to fill in. It is a starting point: add the checks your own stack and your client's rules need. It does not promise any ranking, traffic or lead count.