Work out the return on call tracking
Enter your call tracking cost, ad spend, tracked calls and your own close rate and job value. Get jobs, revenue, cost per job and return. Free, no account.
Your call tracking return
Example inputs, pre-filled so you can see how it works. They are not typical call volumes, close rates or job values: replace every number with your own.
60 tracked calls give about 12.6 jobs and $5,670 of revenue. You spent $1,150, so each job cost $91.27 and the return on gross profit is 97.2%.
- Real enquiries: 60 calls × 60% = 36.0
- Jobs: 36.0 × 35% = 12.6, worth $5,670 at $450 each
- Spent: $150 tracking + $1,000 ads = $1,150, or $19.17 per call
- Gross profit: $5,670 × 40% = $2,268. Gross profit is above what you spent at these numbers. Revenue is 4.93x the spend.
If the close rate changed
| Case | Close rate | Jobs | Cost per job | Gross profit less spend |
|---|---|---|---|---|
| -10 points | 25% | 9.0 | $127.78 | $470 |
| Your close rate | 35% | 12.6 | $91.27 | $1,118 |
| +10 points | 45% | 16.2 | $70.99 | $1,766 |
Copy the numbers
This is arithmetic on your numbers. It does not say what call volumes, close rates or job values are normal, and it counts only calls you track. Repeat customers, calls that book later and jobs from untracked sources are not counted, so the return is a floor for the tracked channel, not a measure of the whole business.
How the return is worked out
Tracked calls become real enquiries, enquiries become jobs at your close rate, and jobs become revenue at your job value. Gross profit is revenue times your margin. The return compares that profit with what you spent on call tracking and ads. The table moves the close rate up and down ten points, because answering and quoting well often changes the result more than another few dollars of ads.
- Count a call as a real enquiry only when it is about a job you do, in an area you serve.
- Track the same source for long enough that a few calls do not swing the answer.
- Look at cost per job, not cost per call: cheap calls that never book are not cheap.
More enquiries without more ad spend
Outbound can add jobs next to ads. Search 67Leads by trade and city, or start with businesses with a verified email and businesses with an owner email. To see what slow replies cost you, use the lead response time cost calculator.
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Questions
Work it out with your own numbers: tracked calls, your close rate, your job value and what you spend. We do not state a typical return.
Everything you spent on tracking and ads divided by the jobs that came from the tracked calls.
No. It uses only the tracked calls you enter, so it understates the whole business.
No. It fills templates with what you type and makes no network calls.
No. The result is written when the page is served and not saved.
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