Estimate what a Google Ads budget could bring
Enter your budget, your own cost per click and your lead and close rates. See clicks, leads, customers, cost per customer and the budget needed for a customer goal. Free, no account.
Your budget estimate
Example inputs, pre-filled so you can see how it works. The cost per click and every rate are placeholders, not typical figures: use your own from Google Keyword Planner or an existing account.
At $4 a click, $1,500 buys about 375 clicks. With your 10% lead rate and 25% close rate that is about 37.5 leads and 9.4 customers, or $160 per customer. To win 10 customers a month on these rates you would need about $1,600.
Assumptions used
- Cost per click: $4, entered by you. We do not look up or guess the cost per click for any trade or city.
- Clicks: $1,500 ÷ $4 = 375.0
- Leads: 375.0 × 10% = 37.50, which is $40 per lead
- Customers: 37.50 × 25% = 9.38
- Revenue: 9.38 × $500 = $4,687.50, so revenue minus ad spend is $3,187.50 before the cost of doing the work
- Budget for 10 customers: 400 clicks × $4 = $1,600
Copy the numbers
This is arithmetic on the numbers you enter, not a forecast. Real cost per click varies by trade, place, time and competition, and results will differ. Ad spend is not the only cost: add your management fee, the cost of doing each job and tax. Check your figures against your own Google Ads account before you commit a budget.
How the estimate works
Budget divided by cost per click gives clicks. A share of clicks become leads, and a share of leads become customers. Those two shares are yours to measure from your own site and your own sales, and cost per click comes from your account or Google's Keyword Planner. The estimator never supplies a cost per click for you, because it would be a guess.
- Count calls and form fills as leads, and only real enquiries, not spam.
- Use your own close rate: how many leads actually became paying customers.
- Try a lower lead rate or a higher cost per click to see how fragile the plan is.
Sell ads to the right businesses
Trades with a high job value can afford to test paid search. Search 67Leads by trade and city, then look at businesses with few reviews, businesses with no website and businesses with an owner email.
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Questions
That depends on its cost per click, its lead and close rates and what a customer is worth. Enter yours and see the numbers; we do not claim a standard budget.
From your own Google Ads account or Google's Keyword Planner. The estimator uses only the figure you enter.
No. It does arithmetic on your inputs. Real results vary and spend is not the only cost.
No. Revenue minus ad spend is shown before the cost of the job, your fee and tax.
No. It fills templates with what you type and makes no network calls.
No. The result is written when the page is served and not saved.
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