Work out how many leads you need
Enter your client goal and your own contactable, reply, meeting and close rates. Get the leads you need to buy, the contacts to reach, and the cost of that list at 67Leads. Free, no account.
Your lead target
Example inputs, pre-filled so you can see how it works. They are not typical rates: replace every percentage with your own measured numbers.
To land 5 new clients you need about 2,778 leads: 2,223 contacted, 67 replies, 20 meetings. That uses your rates of 80% contactable, 3% reply, 30% to meetings and 25% close.
| Stage | Number | How it is worked out |
|---|---|---|
| Leads | 2,778 | contacts ÷ 80% contactable |
| Contacts reached | 2,223 | replies ÷ 3% reply rate |
| Replies | 67 | meetings ÷ 30% become meetings |
| Meetings | 20 | clients ÷ 25% close rate |
| Clients | 5 | your goal |
If your reply rate were different
| Reply rate | Leads needed |
|---|---|
| 1.5% (0.5× yours) | 5,556 |
| 2.25% (0.75× yours) | 3,704 |
| your reply rate | 2,778 |
| 4.5% (1.5× yours) | 1,852 |
| 6% (2× yours) | 1,389 |
- List cost at 67Leads: 2,778 credits, the first 67 free on signup; the other 2,711 take 3 packs of 1,000 at $6.70, $20.10 in total.
- Formula: leads = clients ÷ close ÷ meeting rate ÷ reply rate ÷ contactable rate, each stage rounded up.
Copy the numbers
The result is only as good as your rates. Measure them from your own outreach: the pre-filled numbers are examples. The cost line prices the list only, at the public pack price, and does not include your tools or time. Nothing here predicts how many clients a list will bring.
What the rates mean
- Contactable: the share of leads where you have a working email or phone number to use.
- Reply rate: the share of contacted businesses that answer you, by any channel.
- Replies to meetings: the share of replies that turn into a booked meeting.
- Close rate: the share of meetings that become a paying client.
The weakest rate drives the answer: halve your reply rate and you need double the leads, as the second table shows. Buy leads for the businesses most likely to need you, such as businesses with no website, broken websites, low ratings or few reviews, and look at verified emails to lift your contactable rate. Search 67Leads to see counts before you buy.
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Questions
It depends on your own contactable, reply, meeting and close rates. Enter yours and the calculator works back from the goal; the pre-filled rates are examples, not benchmarks.
Count them from your own outreach over a few hundred contacts: replies divided by contacts, then meetings divided by replies, then clients divided by meetings.
Each stage multiplies the next, so halving one rate doubles the leads you need. The second table shows it.
No. It does arithmetic on the rates you enter. Real results depend on your offer, the list and how you reach out.
No. The result is worked out when the page is served and not saved.
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