Draft home page copy for a trade
Pick the trade and enter the business, the town and up to three services. Get home page copy section by section, with the jobs customers in that trade usually call about. Free, no account.
Your home page copy
Example inputs, pre-filled so you can see how it works. Replace them with your own details.
Home page copy for Smith Plumbing in Dallas: 9 sections from the headline to the final call to action, with the usual jobs for the trade filled in.
Headline (pick one)
Drain cleaning in Dallas
A local plumber you can call in Dallas
Smith Plumbing: Drain cleaning for Dallas
Sub-headline
Smith Plumbing helps people in Dallas who are dealing with a leak, a blocked drain or no hot water. [One sentence on how you work, in your words.] Call or send a message to get started.
Buttons
Call now: [phone number]
Get a quote
Services
Drain cleaning: [one or two sentences on what is included and who it is for.]
Water heater repair: [one or two sentences on what is included and who it is for.]
Leak repair: [one or two sentences on what is included and who it is for.]
When people call you
Most people who contact a plumber are dealing with a leak, a blocked drain or no hot water. Say that plainly, then say what you do first and what they should expect next.
Why choose us
[Only real points: licences or insurance you hold, years in business, a guarantee you really give, how fast you reply. Delete any you cannot back up.]
Where we work
Dallas and [nearby towns or neighbourhoods you really serve].
Reviews
[A customer quote you have permission to use, with their first name and town if they agree. Leave this out until you have one.]
Final call to action
Need a plumber in Dallas? Call [phone number] or send a message and tell us what is going on. [How soon you reply.]
Copy everything
The copy is a template filled with your words and a short description of what customers in the trade usually call about, with no AI. Text in [brackets] is for you to fill in truthfully: do not claim licences, reviews, years in business or prices you cannot back up. Rewrite every line in your own voice before it goes live. Nothing here promises rankings or enquiries.
What a trade home page needs
- The job and the place: say what you do and where, in the headline.
- A call button: most trade customers want to phone, so make it easy on a phone screen.
- The customer's problem: describe the situation they are in, then what happens next.
- Real proof: a licence, an insurance note or a review you can show. Never an invented one.
Find businesses that need a better site
Web designers can start with businesses with no website or websites that no longer work, then search 67Leads by trade and city and check each site yourself.
Get 67 leads free No card. Search free with contacts masked.
Local landing page outline generatorAbout us page generatorGoogle Business description generatorWeb design proposal generatorPlumbers lead lists67Leads pricing
Questions
Name the service and the town, make calling easy, describe the situation the customer is in, show real proof and say where you work.
No. It is a draft with brackets for details only the business knows. Edit it in your own voice.
The trade list in the form. For another trade, leave it on 'Any trade' and the copy stays general.
No. It fills templates with what you type and makes no network calls.
No. The result is written when the page is served and not saved.
More free tools
Local business counterNo-website business finderLead list previewCold email template generatorCold call objection handlerLocal SEO audit checklist generatorAgency client onboarding checklist generatorLocal citation list builderLocal keyword generatorNo-website pitch email generatorDiscovery call questions generatorGoogle Business Profile post generatorGatekeeper script generatorDoor-to-door sales script generatorAppointment setting script generatorSMS follow-up template generatorWebsite audit email generatorAgency profit margin calculatorLeads needed calculatorRetainer vs project pricing calculatorFacebook ad copy generator for local servicesLocal landing page outline generatorWebsite maintenance plan pricing calculatorReferral request script generatorCold email subject line generator for local businessesClient report template generatorGoogle Ads budget estimator for local tradesProposal follow-up email generatorWin-back email generator for lost clientsService pricing sheet generatorAbout us page generator for local businessesTestimonial request message generatorCase study template generatorFreelancer and agency commission split calculatorClient churn rate calculator for agenciesAll For web designers toolsAll tools