Write a win-back email to a past client
Pick why they went quiet, then enter your name, company and what you did for them. Get three short emails with subject lines and word counts. Free, no account.
Your win-back emails
Example inputs, pre-filled so you can see how it works. Replace them with your own details.
Three win-back emails for 'they just went quiet', each with a subject line and a word count, ending with an email that closes the loop politely.
Email 1: a short check-in
Subject: Checking in, Sam Hi Sam, It has been a while since we last spoke about your website, and I wanted to check in. How are things going? If it would help to talk it through, just reply and I will find a time. Thanks, Jo Lopez Web Design
45 words in the body
Email 2: something useful
Subject: One idea for Sam Hi Sam, It has been a while since we last spoke about your website, and I wanted to check in. I had one idea I thought might be useful: [one specific, true suggestion for their business]. No obligation. If you would like me to go into more detail, say so and I will. Jo Lopez Web Design
57 words in the body
Email 3: closing the loop
Subject: Should I close your file, Sam? Hi Sam, I have written a couple of times about your website and do not want to crowd your inbox. If now is not the right time, that is fine: reply "not now" and I will leave it there. If things change, you know where I am. All the best, Jo Lopez Web Design
54 words in the body
Copy everything
Emails are templates filled with your words, with no AI. Text in [brackets] is for you to fill in truthfully. Only write to people you have really worked with, say who you are, and stop when someone asks you to. Add the sender details and the opt-out wording your local rules require. Do not invent a discount, a deadline or a result: the drafts promise nothing, and nothing here predicts who will come back.
How to win a past client back
- Match the reason: a client who left over price needs a different note from one who simply went quiet.
- Lead with something useful: one true idea for their business beats a request for work.
- Keep it short: three or four sentences, one question and an easy way to say no.
- Stop politely: the third email closes the loop so you leave the door open without chasing.
Replace lost clients with new ones
Win-backs are quick but few. To fill the pipeline, search 67Leads by trade and city, or start with low rated businesses, businesses with few reviews and businesses with an owner email. Use the client churn rate calculator to see how many you lose.
Get 67 leads free No card. Search free with contacts masked.
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Questions
Write to them honestly, match the note to why they left, offer one useful idea and make it easy to say no.
That is your call. The generator gives three: a check-in, something useful and a polite last note.
Only if you have decided to and will honour it. The drafts use a bracket instead of inventing an offer.
No. It fills templates with what you type and makes no network calls.
No. The result is written when the page is served and not saved.
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