Draft an About us page
Enter the business, trade, town and what you want to be known for. Get three About page drafts with the story and the proof left for you to fill in truthfully. Free, no account.
Your About us page drafts
Example inputs, pre-filled so you can see how it works. Replace them with your own details.
Three About page drafts for Smith Plumbing, each with a word count, and the story and the proof left in brackets for you to write truthfully.
Draft 1: short and direct
About Smith Plumbing Smith Plumbing is a plumber serving Dallas. We are known for honest advice. We tell you what the job needs and what it does not, and we explain it in plain words. [One or two sentences on who you are and why you started, in your own words.] Call [phone number] or send a message to talk about your job.
63 words
Draft 2: the story
Our story [How the business began: who started it, when and why. Use only what is true.] Today Smith Plumbing helps people across Dallas and [nearby areas]. We tell you what the job needs and what it does not, and we explain it in plain words. [A real detail that shows you care about the work: a type of job you enjoy, a training you completed, a local group you support.]
71 words
Draft 3: what to expect
What it is like to work with Smith Plumbing 1. You get in touch by [phone, form or message]. 2. We [how you quote or inspect]. 3. We do the work and keep you updated. We tell you what the job needs and what it does not, and we explain it in plain words. We are known for honest advice. [Licences, insurance and any membership of a trade body you actually hold.] Smith Plumbing serves Dallas. [Your address if customers visit, or your service area.]
85 words
Copy everything
Drafts are templates filled with your words, with no AI. Text in [brackets] is for you to fill in truthfully: the founding story, licences, insurance and memberships must be real. The wording about your values is a starting line, so keep it only if it describes how you work. Nothing here promises customers or rankings.
What an About page is for
- Shows who is behind the business: people hire people, especially for work in their home.
- Says what you are known for: one clear thing is easier to remember than five.
- Shows what working with you is like: a few steps take the worry out of calling.
- Holds only real proof: licences, insurance and memberships you can show, never invented ones.
Find businesses with a thin website
An About page is often missing or empty on small sites. Search 67Leads by trade and city, or start with businesses with no website and websites that no longer work.
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Questions
Who you are, where you work, what you are known for, what working with you is like and the proof you can show, such as licences and insurance.
If you are comfortable, yes: a short true story helps. The drafts leave a bracket for it.
No. It never makes up a founding story, a number of years or a credential.
No. It fills templates with what you type and makes no network calls.
No. The result is written when the page is served and not saved.
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