Work out what slow replies cost
Enter your leads, job value and the close rates you see when you reply fast and late. Get the jobs and revenue lost each month and each year. Free, no account.
Your cost of slow replies
Example inputs, pre-filled so you can see how it works. They are not typical close rates, job values or response times: replace every number with your own.
Replying late to 30% of 50 leads costs about 3.0 jobs a month, $1,800 of revenue ($21,600 a year) at the close rates you entered.
- Late replies: 50 leads × 30% = 15.0
- Jobs lost: 15.0 × (40% − 20%) = 3.0
- Revenue lost: 3.0 × $600 = $1,800 a month, $21,600 a year
- If you fixed half of the late replies, you would win back about $900 a month.
Copy the numbers
This is arithmetic on the close rates you enter. It does not say how much faster replies raise close rates for any business: use your own records of jobs won from fast and late replies. Leads that would never have bought are already inside your close rates, and what it costs to reply faster is not subtracted.
How the cost is worked out
Take the leads you reply to late and the gap between the share you win when you reply fast and the share you win when you reply late. That gap, times those leads, is the jobs you lose. Times your job value, it is the revenue. The only rates in the sum are the ones you type, so look back over your own jobs: how many of the leads you answered the same day became customers, and how many of the ones that waited?
- Define fast and late the same way each time, for example within an hour and after a day.
- Count leads from every source: calls, forms and messages.
- Compare the lost revenue with what it would cost to answer sooner: a text-back, an answering service or a shift change.
Fill the funnel
Replying fast only helps if enough leads arrive. Search 67Leads by trade and city, or start with businesses with an owner email and businesses with a verified email. For the first reply, try the missed-call text-back generator.
Get 67 leads free No card. Search free with contacts masked.
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Questions
Multiply the late leads by the gap between your fast and late close rates, then by your job value. Use your own close rates: we do not state how much speed raises them.
That is your choice. Pick a line, such as within an hour, and use it the same way every time.
No. Compare the lost revenue with that cost yourself.
No. It fills templates with what you type and makes no network calls.
No. The result is written when the page is served and not saved.
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