Compare a percentage fee with a flat fee
Enter the monthly ad spend, your percentage, your flat fee and your hours. Get both fees, what each pays an hour and the spend where they are equal. Free, no account.
Your ad management fee
Example inputs, pre-filled so you can see how it works. They are not typical ad budgets or fees: replace every number with your own.
At $5,000 of spend, 10% is $500 and the flat fee is $750. The flat fee is higher by $250. The two fees are equal at $7,500 of monthly spend.
- Percentage fee: $5,000 × 10% = $500
- Fees are equal at: $750 ÷ 10% = $7,500 of spend
- Fee for your target rate: $75 × 10 hours = $750
If the ad spend changed
| Case | Ad spend | Percentage fee | Per hour |
|---|---|---|---|
| -25% spend | $3,750 | $375 | $37.50 |
| Your spend | $5,000 | $500 | $50 |
| +25% spend | $6,250 | $625 | $62.50 |
| +50% spend | $7,500 | $750 | $75 |
Copy the numbers
This is arithmetic on the numbers you enter. It does not say what percentage or flat fee is normal, and it assumes the hours stay the same as spend changes, which they may not. Ad platforms and clients have their own rules on how fees and spend are handled: check your agreement.
Percentage or flat fee
A percentage of spend rises when the client spends more, whether or not your work rises with it. A flat fee stays the same when spend changes, so your hourly rate falls if the work grows. Comparing the two at the client's real spend, and at higher and lower spends, shows where each one stops paying you fairly.
- Use the hours you really spend, including reports and calls.
- Many agencies use a flat fee with a spend threshold, or a percentage with a minimum: try both here.
- Say in writing how the fee is set, when it changes and who pays the ad platform.
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Questions
Compare both at the client's real spend and your real hours. The calculator shows what each pays an hour and the spend where they are equal.
That is your decision. We do not state a typical one: enter yours.
A percentage fee rises with it; a flat fee does not. The table shows both.
No. It fills templates with what you type and makes no network calls.
No. The result is written when the page is served and not saved.
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