Write a price increase email to a client

Enter your name, the client, the new price and the date it starts. Get three emails that give notice, give a reason and leave the client a clear choice. Free, no account.

Subject: A change to my prices

Hi Sam,

I am writing to give you 30 days notice that my price will change from [current price] to [new price] a month, starting [start date]. The reason is that my own costs have gone up. Nothing changes before then. If you have a question, reply and I will answer it.

Thanks,
Jo
Lopez Web Design

Subject: What is included, and what changes

Hi Sam,

Thank you for working with me. From [start date], my price will change from [current price] to [new price] a month. The reason is that my own costs have gone up.

This is what you get for it: [list what the client receives]. [Anything that stays the same.]

This is 30 days notice, and the current price applies until then. Please also check the notice terms in our agreement: [reference to the agreement, if you have one].

Thanks,
Jo
Lopez Web Design

Subject: Your options

Hi Sam,

From [start date], my price will change from [current price] to [new price] a month, because my own costs have gone up. I would like to give you a choice.

Option 1: stay as you are at the new price.
Option 2: [a different scope or plan you can really offer, with its price].

Please tell me which you prefer by [reply date], which is inside the 30 days notice period. If neither suits you, tell me and I will help you hand over everything you need.

Thanks,
Jo
Lopez Web Design

Telling a client about a price rise

• Give notice in writing and say the date the new price starts, so nobody is surprised by an invoice.
• Give one honest reason and what the client receives, not a list of excuses.
• Leave a choice where you can: a smaller scope or a plan that fits, and a clean exit if it does not.
• Check your agreement for notice and change terms before you send anything.

Replace the clients you lose

A price rise can cost you a client you would rather keep. To fill the gap, search 67Leads by trade and city, or start with businesses with no website and businesses with an owner email. To see what a lost client costs, use the client churn rate calculator.

Get 67 leads free No card. Search free with contacts masked.

Client churn rate calculatorAgency pricing calculatorAgency break-even calculatorWin-back email generatorAll lead lists67Leads pricing

Questions

More free tools

Local business counterNo-website business finderLead list previewCold email template generatorCold call objection handlerLocal SEO audit checklist generatorAgency client onboarding checklist generatorLocal citation list builderLocal keyword generatorNo-website pitch email generatorDiscovery call questions generatorGoogle Business Profile post generatorGatekeeper script generatorDoor-to-door sales script generatorAppointment setting script generatorSMS follow-up template generatorWebsite audit email generatorAgency profit margin calculatorLeads needed calculatorRetainer vs project pricing calculatorFacebook ad copy generator for local servicesLocal landing page outline generatorWebsite maintenance plan pricing calculatorReferral request script generatorCold email subject line generator for local businessesClient report template generatorGoogle Ads budget estimator for local tradesProposal follow-up email generatorWin-back email generator for lost clientsService pricing sheet generatorTrade website copy generatorAbout us page generator for local businessesTestimonial request message generatorCase study template generatorFreelancer and agency commission split calculatorClient churn rate calculator for agenciesTrade job price calculatorTrade estimate template generatorGrand opening press release generatorNextdoor post generator for local businessesYard sign and door hanger copy generatorCall tracking ROI calculatorMissed-call text-back message generatorLead response time cost calculatorAgency revenue goal plannerCold outreach volume plannerSales pipeline value calculatorAgency break-even calculatorClient offboarding checklist generatorScope of work template generatorSales call follow-up email generatorAll Cold email & call writing toolsAll tools