Free website audit report
Type a website address. Get a 0-100 grade from HTTPS, mobile, title and description, headings, page weight, broken links, contact details and freshness, laid out to print or save as a PDF for a client. Free, no account.
Example: a sample plumber's page we wrote for this demo (smithplumbing.example is not a real site). Type any website above for a live check.
Website audit: smithplumbing.example
https://smithplumbing.example/ · sample report · Built with: WordPress
67/100 · D
smithplumbing.example scores 67 out of 100 (grade D). The biggest gains are in freshness, mobile, meta description.
| Area | Score | Finding |
|---|---|---|
| HTTPS | 10 / 10 | The page loads over HTTPS. |
| Mobile | 13 / 20 | Works on phones, with several problems (2 of 7 static mobile checks passed). |
| Title | 8 / 8 | "Smith Plumbing | Plumber in Springfield" (39 characters). |
| Meta description | 0 / 7 | No meta description, so search results show a snippet Google picks. |
| Main heading | 3 / 5 | 2 h1 headings; one clear h1 per page is the usual advice. |
| Page weight | 10 / 10 | HTML 1 KB; 3 scripts, stylesheets and images referenced. |
| Response time | 5 / 5 | First response in 840 ms from our server (under 1,000 ms is good). |
| Broken links | 8 / 10 | 1 of 4 internal links we sampled is broken. |
| Contact details | 10 / 15 | Found a tel: link, a contact form. Missing: email. |
| Freshness | 0 / 10 | Appears stale since 14 Jun 2021 (5.4 years ago). |
Broken links found
https://smithplumbing.example/coupons/: HTTP 404
Mobile checks
- Warning: Viewport. The viewport is set to the screen width, but zooming is turned off (user-scalable=no or maximum-scale=1), which makes small text hard to read.
- Warning: Responsive CSS. No width-based media queries found in the CSS we read. We read 1 inline style block and 1 of 1 linked stylesheet. The layout may not adapt to phones.
- Warning: Fixed widths. Widths of 900 pixels or more set outside media queries (960px). On a phone these push content off the side of the screen.
- Warning: Font sizes. Text set smaller than 12px (10px, 11px). Lighthouse treats text under 12px as too small to read on a phone.
- Note: Tap targets. Tap target size needs a rendered page to measure; none of the links' own styles make them tiny.
- Pass: Click to call. 1 tel: link, so phone visitors can call in one tap.
- Warning: Images. 1 image: 1 without width and height set, 1 without srcset (one size for every screen). Largest of the 1 we sized: 1,210 KB. 1 is over 500 KB, slow on a phone connection.
- Pass: Page weight. The HTML is 1 KB, plus 1 script and 1 stylesheet.
- Pass: HTTPS. The page loads over HTTPS.
Last update
Appears stale since 14 Jun 2021 (5.4 years ago).
A static audit of one page: we read the HTML, up to 2 stylesheets, 10 internal links and the sitemap, without running JavaScript. Generated by the free website audit tool at 67leads.com.
How the grade is worked out
| Area | Points | Full marks when |
|---|---|---|
| HTTPS | 10 | The page loads over HTTPS |
| Mobile | 20 | Every static check of the mobile-friendly test passes (a warning is half) |
| Title | 8 | A title of 10 to 65 characters |
| Meta description | 7 | A description of 50 to 170 characters |
| Main heading | 5 | Exactly one h1 |
| Page weight | 10 | HTML under 500 KB and under 60 scripts, stylesheets and images |
| Response time | 5 | First response under 1 second from our server |
| Broken links | 10 | None of up to 10 internal links fails |
| Contact details | 15 | A phone number, an email address and a contact form (5 each) |
| Freshness | 10 | A dated sign of an update in the last year (see the last updated checker) |
90 and over is an A, 80 a B, 70 a C, 60 a D, under 60 an F. The weights are our own judgement of what matters most to a local business site, where a visitor mainly wants to call or get in touch. They are not Google's ranking factors.
Sending the report to a prospect
Press "Print or save as PDF" and choose Save as PDF: only the report prints, with the site's address and the date. Lead with the two or three areas that lost the most points and what fixing them would do for the owner, and offer to fix them. The website pricing calculator helps you price the job.
Finding sites to audit
67Leads lists local businesses with website, phone and verified email, and flags businesses with no website or a website that did not load when we last checked. Exports start at $6.70 for 1,000 credits, one time, no subscription.
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Questions
This one checks HTTPS, the phone layout, the title and meta description, headings, page weight, response time, a sample of internal links, contact details and how recently the site was updated, and adds them up to a grade out of 100.
Yes. Print it or save it as a PDF from your browser; only the report part prints.
No. The weights are our own view of what a local business site needs. Google does not publish a score like this.
No. It reads the page's code and times our server's request. For lab speed numbers use Google's PageSpeed Insights or Lighthouse.
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