Write a cold email footer

Your cold email footers

Example inputs, pre-filled so you can see how it works. Replace them with your own details.

Three footers of 33 to 71 words, each with who you are, where you are and how to opt out.

Jo, Lopez Web Design
[your valid postal address]
If you would rather not hear from me, reply with the word STOP or use this link: [unsubscribe link]. I will not email you again.

Jo
Lopez Web Design
[your valid postal address]

This is a commercial message from Lopez Web Design.
If you would rather not hear from me, reply with the word STOP or use this link: [unsubscribe link]. I will not email you again.

You are receiving this because [say, truthfully, how you found the business, for example: your business is listed publicly].

Sent by Jo of Lopez Web Design, [your valid postal address].
This is an advertisement.
If you would rather not hear from me, reply with the word STOP or use this link: [unsubscribe link]. I will not email you again.
Opt-outs are honored within 10 business days, and usually the same day.

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In the United States, CAN-SPAM asks for a true sender, a clear sign that the message is an advertisement, a valid postal address and a working opt-out that you honor within 10 business days. Other countries and states have other rules, and the FTC's CAN-SPAM guide is the place to check yours. This is general information, not legal advice, and a footer does not make a message compliant by itself. Text in [brackets] is for you to fill in truthfully.