Write calls to action for a trade website
Pick the trade and the one thing you want visitors to do. Get button labels, one-line calls to action and a mobile bar you can paste into the site. Free, no account.
Your calls to action
Example inputs, pre-filled so you can see how it works. Replace them with your own details.
17 calls to action for the goal 'get quote requests', in 4 groups.
Button labels
- Request a quote
- Get a quote
- Request a plumber quote
- Ask for a quote
- Tell us about your job
- Start your quote request
One-line calls to action
- Tell us about your plumber job and we will reply with a quote.
- Send a few details and Smith Plumbing will get back to you.
- Add photos if you can; they help us quote accurately.
- Ready to go ahead? Ask Smith Plumbing for a quote.
Mobile bar (fixed to the bottom of the screen)
- Get a quote
- Request a quote
- Menu
Form submit buttons
- Send my request
- Send
- Submit my details
- Request a call back
Copy everything
Use one main goal per page and one button style. These promise no price, speed or result: add 'free', 'same day' or a guarantee only if the business really offers it. Text in [brackets] is for you to fill in. Written from your words, with no AI.
Using calls to action
- One goal per page: a page that asks for a call, a form and a visit gets fewer of each.
- Say what happens next: "Request a quote" is clearer than "Submit".
- Put the phone on the phone: on mobile, a tap-to-call button above the fold is usually the main one.
- Do not promise what the business cannot: speed and price claims must be true.
Find sites that need work
Sites with no clear call to action are easy to improve. See businesses with no website, dead websites or search 67Leads by trade and city.
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Trade website copy generatorTrust signals section generatorContact form fields generatorLocal landing page outline generatorPlumbers lead lists67Leads pricing
Questions
Say what happens when it is pressed, such as 'Request a quote' or 'Call now', and match it to the one goal of the page.
Only if the business really gives free quotes. The generator avoids claims only the owner can confirm.
No. It leaves a [bracket] for anything only the business knows, and never invents an offer.
No. It fills templates with what you type and makes no network calls.
No. The text is written when the page is served and not saved.
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