Build a website content request checklist

Your content request checklist

Example inputs, pre-filled so you can see how it works. Replace them with your own details.

A content request checklist with 25 items in 5 sections, written for Smith Plumbing.

The business

• The business name exactly as it should appear, and the name on the sign and invoices for Smith Plumbing
• Phone number, email address for enquiries, and the address or service area
• Opening hours, including holiday hours and whether there is an emergency line
• A few sentences, in the owner's words, on what the business does and who it serves
• How long the business has operated, only if the owner can state it

Services

• A list of every service a plumber business like Smith Plumbing wants to be found for
• For each main service: what it includes, who it is for and how a job usually runs
• The towns and areas served, with any that should not appear
• What the owner does not do, so the site does not attract the wrong enquiries
• Whether prices or starting prices may be shown; leave them out if the owner prefers

Photos and video

• Photos of finished work, ideally with a short note on each job
• Photos of the team, vehicles and premises, with permission from anyone shown
• The logo as a vector file or the largest copy that exists
• Brand colours, if the business has them
• Confirmation that the business owns or may use every photo it supplies

Trust and proof

• Reviews or testimonials the owner has permission to publish, with where each came from
• Link to the Google Business Profile and any other profile that matters
• Licence, registration or insurance details, only where they exist and may be shown
• Memberships, accreditations or manufacturer approvals, with proof
• Anything the owner is proud of that a customer would care about

Access and housekeeping

• Who owns the domain name and where it is registered
• Access to the current site, hosting and email, or a plan to create them
• Access to the Google Business Profile, Search Console and Analytics, or a plan to create them
• Who receives form enquiries, and the phone number for any call or text button
• Who gives final approval on the content, and by what date

Copy everything

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THE BUSINESS [ ] The business name exactly as it should appear, and the name on the sign and invoices for Smith Plumbing [ ] Phone number, email address for enquiries, and the address or service area [ ] Opening hours, including holiday hours and whether there is an emergency line [ ] A few sentences, in the owner's words, on what the business does and who it serves [ ] How long the business has operated, only if the owner can state it SERVICES [ ] A list of every service a plumber business like Smith Plumbing wants to be found for [ ] For each main service: what it includes, who it is for and how a job usually runs [ ] The towns and areas served, with any that should not appear [ ] What the owner does not do, so the site does not attract the wrong enquiries [ ] Whether prices or starting prices may be shown; leave them out if the owner prefers PHOTOS AND VIDEO [ ] Photos of finished work, ideally with a short note on each job [ ] Photos of the team, vehicles and premises, with permission from anyone shown [ ] The logo as a vector file or the largest copy that exists [ ] Brand colours, if the business has them [ ] Confirmation that the business owns or may use every photo it supplies TRUST AND PROOF [ ] Reviews or testimonials the owner has permission to publish, with where each came from [ ] Link to the Google Business Profile and any other profile that matters [ ] Licence, registration or insurance details, only where they exist and may be shown [ ] Memberships, accreditations or manufacturer approvals, with proof [ ] Anything the owner is proud of that a customer would care about ACCESS AND HOUSEKEEPING [ ] Who owns the domain name and where it is registered [ ] Access to the current site, hosting and email, or a plan to create them [ ] Access to the Google Business Profile, Search Console and Analytics, or a plan to create them [ ] Who receives form enquiries, and the phone number for any call or text button [ ] Who gives final approval on the content, and by what date

A list of what to ask for, not a promise about the site. It uses only the client name, trade and site size you chose. Send it before design starts and never accept photos or reviews the client cannot show they may use.