Grade your cold email
Paste the body of a cold email. Get a score out of 100 with the reason for every point: length, reading grade, how much it talks about the reader, personalization, the ask, the first line, links and spam phrases. Free, no account.
Score: 92/100. Ready to test
Example email. Paste your own above.
This cold email scores 92/100: 61 words, reading grade 4.3, 1 question, 5 merge fields, reader-to-sender words 8:4, 1 spam phrase.
| Rule | Points | Why |
|---|---|---|
| Length | 10/10 | 61 words. Short enough to read on a phone in one go. |
| Reading grade | 15/15 | Flesch-Kincaid grade 4.3 (61 words, 5 sentences). Easy to read. |
| Reader focus | 15/15 | 8 you/your words and recipient merge fields against 4 I/we words. It is mostly about them. |
| Personalization | 15/15 | 5 merge fields, with one about the business in the opening. |
| The ask | 20/20 | The email ends on one question, so the reply is easy. |
| Opening line | 5/10 | Opens about you, the sender. Open about them. |
| Links and images | 5/5 | 0 links, no images. |
| Spam phrases | 7/10 | 1 from the spam word checker's list: "free". |
Merge fields: {{first_name}}{{city}}{{company}}{{review_count}}{{your_company}} (yours to fill)
What it scores
- Length (10 points)
- Reading grade (15 points)
- Reader focus (15 points)
- Personalization (15 points)
- The ask (20 points)
- Opening line (10 points)
- Links and images (5 points)
- Spam phrases (10 points)
The reading grade is the Flesch-Kincaid grade level, worked out here: 0.39 times words per
sentence, plus 11.8 times syllables per word, minus 15.59. Syllables are counted from vowel
groups, as every automatic readability score does, so treat it as a guide. Merge fields such as
{{company}} are left out of word counts; recipient fields count as words about
the reader.
The weights are ours, chosen for short first emails to local businesses. They are a writing guide, not a prediction of reply rate.
How it differs from the other checkers
The spam word checker looks at what filters react to: trigger phrases, caps, links and images. The subject line grader scores only the subject. This grader scores the body as a reader meets it: is it short, easy, about them, specific, and does it end on one clear question. It uses the spam word checker's phrase list as one of eight rules.
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Questions
Short (under about 125 words), easy to read, about the recipient rather than you, with one specific fact about their business and one question at the end.
Around grade 6 or lower on the Flesch-Kincaid scale: short sentences and everyday words that read quickly on a phone.
Eight rules add up to 100: length 10, reading grade 15, reader focus 15, personalization 15, the ask 20, opening line 10, links and images 5, spam phrases 10. Each row shows the points and why.
No. It is graded when the page is served and not saved, and graded pages are not indexed.
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