Write first lines for a cold email to a local business
Enter what you know about the business: name, trade, city, Google rating, review count and whether it has a website. Get several first lines, each showing the fact it uses, and a merge-field version for a whole list. Free, no account.
First lines
Example: Smith Plumbing in Phoenix, 4.8 stars, 212 reviews, no website. Enter your own business above.
6 first lines for Smith Plumbing, each built only from the facts entered (city, company, rating, review count, trade, website status). The first: Smith Plumbing has 212 Google reviews at 4.8 stars. That many happy customers is hard to earn.
Uses: rating, review count
{{company}} has {{review_count}} Google reviews at {{rating}} stars. That many happy customers is hard to earn.Uses: rating, review count, trade, city
I came across {{company}} on Google Maps for plumbers in {{city}}: {{rating}} stars from {{review_count}} reviews.Uses: website status
I found {{company}} on Google Maps but could not see a website on the listing, so the phone number is the only way in.Uses: review count, website status
{{review_count}} reviews and no website: {{company}} is winning on word of mouth alone.Uses: trade, city
{{company}} came up when I searched for plumbers in {{city}}.Uses: company
The grey lines are merge-field versions for a whole list: the fields match the 67Leads CSV columns company, city, rating and review_count. Text in [brackets] is yours to fill from the business itself.
How the lines are written
Each line states only what you entered: the business name, its trade and city, its Google rating and review count, and whether its listing has a website that loads. Nothing is added about the business that you did not give, and anything only you can know, such as what you saw on its site, is left in [brackets]. Every line shows the facts it uses so you can match it to the rows that have them.
67Leads holds the same fields for every business it lists: company, trade, city, rating, review_count, and whether the website is missing or did not load when checked. So the merge-field versions fill straight from an export.
Before you send
- Open the listing once. Ratings and review counts change.
- If the line says the site did not load, try it yourself first; sites come back.
- Follow the first line with one reason for writing and one question.
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Questions
One true, specific fact about their business, such as their review count or that the listing has no website, said in one sentence before you say why you wrote.
Yes, from data fields. A line built on rating and review_count fills from a CSV for every row; sort rows by the fact a line needs so it is always true.
Carefully. Talk about what helps, such as replying to reviews, rather than the number.
From public business listings and each company's own website, checked when the row is refreshed.
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