How to find new roofing businesses to pitch, using review counts
The practical way to find new roofing businesses to pitch is to filter roofers for few reviews, because a company that has not been around long has not had time to collect many. As of 12 Nov 2026, 3,416 of the 14,865 sellable roofing companies in the 67Leads warehouse (23%) have 9 reviews or fewer, and 1,836 of them list no website.
Key numbers
- 14,865Sellable businesses with a phone (roofing contractors)
- 3,4169 reviews or fewer (roofing contractors)
- 23%Share with 9 reviews or fewer (roofing contractors)
- 1,836No website on the listing (roofing contractors)
- 2,054Perfect 5.0 on 9 reviews or fewer (roofing contractors)
- 1,685Owner name read from the company site (roofing contractors)
Live from the 67Leads warehouse, computed (US Central) when this page was served. Sellable means graded as the trade, with a phone, opted-out businesses removed. Methodology.
Shortcut: the roofing lead list shows the counts by state and city, the few reviews pages apply the filter by trade and place, and the no-website finder counts roofers with no site.
Why review count is a stand-in for new
We do not know when a roofing company opened, and no public listing says so reliably, so this guide does not claim to find companies by age. A business with few reviews is often young, but it can also be an older company that never asked customers for reviews, or a company in a small town. Treat "few reviews" as a signal, not a fact, and check each name before you call.
That is still a useful group to approach. A roofer with a handful of reviews has little proof to show a homeowner who is deciding who gets a large job, and that is the problem most services you could sell address: a first website, a review request process, a better listing, or the first few ads.
Step 1: Build the group
Start from the roofers with 9 reviews or fewer. These are the live counts today:
| Group | Roofers |
|---|---|
| Sellable roofing companies with a phone | 14,865 |
| 9 reviews or fewer | 3,416 |
| Perfect 5.0 on 9 reviews or fewer | 2,054 |
| No website on the listing | 1,836 |
| Owner named on their own site | 1,685 |
Counts are the number of listings that match today and move as the data refreshes. A perfect 5.0 on a handful of reviews is common among young businesses, and it is a good opener because you can say something kind and true about it.
Step 2: Check that it is a real, open roofing company
Open each listing. Confirm the business installs or repairs roofs, because roofing searches also return gutter, siding and supply listings. Look at the reviews: if they are recent, the company is working. If the listing has no photos, no hours and no reviews, leave it for later; it may be closed.
Then search the company name and city. If there is no website, you have a second signal. If there is one, test it with the website down checker or the website audit report.
Step 3: Pick a geography
Roofers sell by territory, so work one state at a time. These are the states with the most sellable roofing companies today:
| State | Sellable | Verified email | No website | Owner named |
|---|---|---|---|---|
| California | 2,686 | under 1% | 23% | 8% |
| Texas | 1,756 | 2% | 10% | 12% |
| Florida | 980 | 1% | 12% | 11% |
| Illinois | 473 | 0% | 10% | 9% |
| Colorado | 445 | under 1% | 8% | 16% |
| North Carolina | 432 | under 1% | 6% | 13% |
| Arizona | 414 | under 1% | 6% | 15% |
| Ohio | 409 | under 1% | 6% | 16% |
| Washington | 380 | 1% | 10% | 13% |
| Michigan | 360 | 0% | 8% | 13% |
States with 50+ sellable businesses, largest first, live from the 67Leads warehouse.
Take one state, open the roofing page for it, and keep the roofers with the fewest reviews at the top of your list.
Step 4: Choose what you are pitching
Match the offer to the gap:
- A website. For roofers with no site. A one-page site with services, licence details, warranty terms, photos of finished roofs and an estimate form is a clear offer.
- A review process. For roofers with good work and few reviews. A short text or email after each job, asking for a review, is a service you can describe in one sentence.
- Local listing and ads help. For roofers who have a site and no visibility.
If you are selling web design, the cold call script for web designers has openers that work for this group, and how to sell websites to local businesses covers the whole process. If you are selling reviews, read how to pitch Google review services.
Step 5: Call in blocks
Roofers are on the roof in daylight, so call early in the morning, around lunch, or late in the afternoon, and expect voicemail. Mention one thing you noticed on the listing and ask permission for a minute. Block 90 minutes, call 30 names with the same opener, and try again on a different day for names you did not reach. The cold call script generator writes the opener, objection replies and a voicemail, and the cold call calculator works out how many dials you need from your own rates.
Read the rules for calling and texting in your state and the National Do Not Call Registry at donotcall.gov before you start, and keep a list of anyone who asks you to stop. This is general information, not legal advice.
What this approach cannot tell you
It cannot tell you which roofers will buy, how long a company has existed, or whether a business has a site under another name. It narrows the list to people who probably have the most to gain from what you sell. Everything after that depends on your message and your price.
How 67Leads fits
67Leads is a search over public business listings and company websites. Search and counts are free with contacts masked, your first 67 leads export free, and after that credits start at $6.70 per 1,000. Our guide to selling to roofing companies covers the trade in more depth, and how to build a cold call list for roofers has the full call-list method. Open the roofing lead list and the few reviews pages to start.
Questions
Can I find roofers by how long they have been in business?
Not reliably from public listings. Review count is a proxy: a company with few reviews is often young, but not always, so check each one before you call.
How many roofers have few reviews?
As of 12 Nov 2026, 3,416 of the 14,865 sellable roofing companies in our warehouse have 9 reviews or fewer. That counts the listings we hold, not every roofer in the country.
What should I sell a new roofing company?
Start with what a new roofer lacks: proof. A first website, a simple way to ask customers for reviews and a complete local listing all address that, and each can be explained in a sentence.
Is a perfect 5.0 rating a good sign?
It is a good sign for the business and a good opener for you, but a perfect score on a handful of reviews tells you little about how it will look after more jobs. Say something specific instead of just praising the rating.
Get 67 leads freeNo card. Search is free with contacts masked.