How to sell websites to local businesses, step by step

By 67Leads Team · Published 11 Nov 2026 · Updated 11 Nov 2026 (US Central) · 6 min read

To sell websites to local businesses, start with the ones that are visibly busy but have nowhere to send customers, call the owner with one specific observation about their listing, and offer one fixed package instead of a menu. As of 12 Nov 2026, 27,378 of the 150,200 sellable US local businesses in the 67Leads warehouse list no website, and 2,069 of them are rated 4.5 stars or higher on 50 or more reviews, the group where the pitch is easiest.

Shortcut: the businesses without a website pages list them by trade and city, the no-website finder counts a trade and place for free, and the web design proposal generator writes the proposal once they say yes.

Step 1: Pick one trade and one metro

Selling websites works when your message is specific. "I build websites for roofers in Dallas" gets a reply more often than "I build websites for businesses". Pick one trade where a missed call is a lost job: roofing, plumbing, HVAC, tree work, junk removal, landscaping. These owners already pay for leads, so a website is not a strange idea to them, it is another way to get the phone to ring.

Then pick one metro. A 40-business list in one town is enough for your first two weeks. Anything larger is a spreadsheet, not a pipeline. The niche opportunity finder ranks trades in a city by how many of their businesses have no site, a site that does not load, or few reviews, which saves a guess.

Step 2: Build a list of the right businesses

You want the business name, phone, city, rating, review count, and whether the listing names a website. Keep three groups, in this order:

• No website, well rated. 2,069 businesses have 4.5+ stars on 50+ reviews and no site. They have proof of happy customers and nothing to show a stranger.
• No website, 10+ reviews. 10,760 businesses. Still trading and still getting reviews, so they are worth a call.
• Site down. 7,827 listings name a website that did not load when we last checked. See how to find dead business websites for that cluster.

Skip listings with no reviews and no photos until you have run out of the first three groups; many are closed, duplicate or side businesses. Contacts are masked while you search and appear when you export.

Step 3: Check the facts before you call

Spend two minutes per business. Search their name and city, and see what a customer sees: a map listing, maybe a social page, nothing else. Write down one sentence you can say that proves you looked, for example "you have a lot of reviews and the listing has no website link".

If the listing names a site, test it. The website down checker tells you whether it loads, and the website audit report grades HTTPS, mobile layout, page weight and broken links. A concrete finding such as "the certificate is invalid, so browsers show a warning" is a better opener than "your site looks old".

Step 4: Call first, with a short script

Owners of trade businesses are often on a job site, so call at the start or end of the day and keep it to under a minute. A structure that works:

1. Say who you are and that you are local to their market, in one sentence.
2. Say the specific observation from step 3.
3. Ask permission: "Can I send you a one-page idea and a price?"
4. If they say yes, get an email or text number and send it while you are still on the phone.

Voicemails should be 20 seconds and end with your number said twice. The cold call script generator produces an opener, objection replies and a voicemail for the trade you picked. Read the rules for calling and texting in your state before you start, and keep a do-not-contact list. If you follow up by email, the FTC's CAN-SPAM guide lists what every message needs.

Step 5: Offer one package, not a menu

Owners who have never bought a website do not know what to ask for. Give them one thing: a short site with a phone-tap button, the services listed, the service area, the reviews, a contact form and a map. State the price, what is included, the start date and the delivery date, in writing. A menu of tiers invites "let me think about it".

Put the proposal in one page. The web design proposal generator takes the problems you found, your price and timeline and produces summary, scope, price and next step. If you are not sure what to charge, work it out from your hours and costs; how to price your first local business website shows the method, and the website pricing calculator does the arithmetic.

Handling the usual objections

• "I get all my work from referrals." True for many trades. Reply that a website is where a referral checks you out before calling, and that you only need the page to confirm they are real.
• "I tried a website before." Ask what happened. It is often a site nobody updated or one that did not load on a phone.
• "Too expensive." Return to the one package and what it replaces. Do not discount on the call; offer a smaller scope instead.
• "Send me something." Do, the same day, one page, then call back at the time you named.

Track the numbers

After 50 calls you will know how many answered, how many wanted the proposal and how many bought. Those are your real rates, and they tell you how many businesses you need to list each week. Keep the sheet simple: business, date, outcome, next step, date of next step.

How 67Leads fits

67Leads is a search over public business listings and company websites, graded so each row is the trade you asked for. Search is free with contacts masked, and your first 67 leads export free; after that credits start at $6.70 per 1,000. The web designers page lists the filters web designers use most, and the pricing page shows every plan.

Questions

What is the easiest type of business to sell a website to?

A busy business with no site at all. In our data that means no website, 4.5 stars or higher and 50 or more reviews, which describes 2,069 businesses today. They already have customers and proof, so the website is a way to capture more of the same demand.

Should I email or call local businesses to sell websites?

Call first. Owners in the trades are reachable by phone and often do not read email during the day. Use email afterwards to send the one-page proposal you offered on the call.

How many businesses should I contact before I get a sale?

Nobody can give you a fair average, because it depends on your price, trade and script. Track your own: calls made, owners reached, proposals sent and sales closed over your first 50 calls, then size your weekly list from those numbers.

Where do I find businesses with no website?

Filter public business listings for ones that name no website. The no-website pages do this by trade and city, and the no-website finder counts matches for free before you export anything.

No card. Search is free with contacts masked.

Sources

1. https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business