Roofing companies with bad reviews: how to pitch reputation management

By 67Leads Team · Published 12 Nov 2026 · Updated 12 Nov 2026 (US Central) · 5 min read

To pitch reputation management to roofing companies with bad reviews, find the ones rated under 4 stars on a meaningful number of reviews, read what customers complain about, and offer to fix the cause: ask happy customers for reviews and reply to the unhappy ones. As of 12 Nov 2026, 216 of the 14,865 sellable roofing companies in the 67Leads warehouse (1%) are rated under 4 stars on 10 or more reviews, and the count with 50 or more reviews is 29.

Shortcut: the low-rated roofing companies page lists them by state and city, the reputation management pitch generator writes the cold email and call opener, and the review score checker shows how a rating compares with local competitors. The general method is in how to find businesses with bad reviews; this guide applies it to one trade.

Why roofing reviews matter more than most

A roof is a big, infrequent purchase, and homeowners are wary of contractors after storms, when out-of-town crews knock on doors. Reviews are how a local roofer proves they will still be around when the warranty matters. A rating under 4 stars on a real number of reviews pushes a homeowner toward the competitor with more stars, and the owner may never hear why.

Roofing complaints also tend to be about process rather than craft, which makes them fixable.

Step 1: Start from the low-rated list

These are the live counts for the trade today:

Ratings are stored to one decimal, so "under 4 stars" means 3.9 or lower. A rating on very few reviews tells you little. Each number moves as the data refreshes.

Step 2: Read what roofing customers complain about

Read the latest 10 to 15 reviews. In roofing, patterns usually fall into these groups:

• Communication gaps. The crew did not show on the promised day, or the office did not call back during a weather delay.
• Cleanup. Nails, shingles or debris left in the yard.
• Leaks after the job. The most serious complaint. Look at how the owner responded: a prompt offer to come back is a good sign.
• Insurance confusion. Disagreements about what a claim covered. Treat this carefully and do not give any opinion on claims or contracts.
• Estimate versus invoice. The final bill did not match what the customer expected.

Check whether the owner replies, and whether the replies are defensive or helpful. A calm reply that offers to fix a problem is read by every future customer, not just the one who complained.

Step 3: Separate fixable from unfair

Roofing attracts reviews from people who were never customers, such as competitors or homeowners who got a quote and did not hire. If complaints are clearly not from customers, the only route is Google's reporting tool, and you must not promise removal. If they describe real problems, the owner has a process to tighten, and your service is helping them reply well and ask the happy majority for reviews.

Step 4: Pitch the work, not a result

Describe what you do each week: a short text sent when the final walkthrough is done, asking for a review; calm public replies that offer to put problems right; and a monthly summary of repeated complaints so the owner can fix the cause. Do not promise a rating. Do not offer to buy, trade for or write reviews: Google's contributor policy prohibits fake engagement.

An opener for the phone:

1. "I looked at your Google listing and the last few reviews mention [the pattern]."
2. "I help roofing companies ask happy customers for reviews and reply to the unhappy ones."
3. "Can I email what I would change first?"

The review request generator writes the text and email, and the review response generator drafts calm replies. The Google review statistics pages let you check a rating against the trade.

Step 5: Reach the owner

Roofing owners are on roofs in daylight, so email first and call at the start or end of the day. Where we hold a mail-server-verified email, 75 roofing companies have one. Read the CAN-SPAM rules before you send, including your postal address and a working opt-out; the FTC's compliance guide covers them. This is general information, not legal advice.

What to leave out

• Screenshots of the owner's worst reviews in a first email.
• Any opinion on an insurance claim or a contract dispute.
• Claims about what one review is worth in jobs.
• Promises of a star rating by a date.

How 67Leads fits

67Leads is a search over public business listings and company websites. Search and counts are free with contacts masked, your first 67 leads export free, and after that credits start at $6.70 per 1,000. Our guide to selling to roofing companies covers the trade in more depth. Open the low-rated roofing companies page, the roofing lead list and the reputation management pitch generator to start.

Questions

How many roofing companies have bad Google reviews?

As of 12 Nov 2026, 216 sellable roofing companies in the 67Leads warehouse are rated under 4 stars with 10 or more reviews, out of 14,865 we hold. That counts the listings we hold, not every business in the country.

Can I promise to remove bad reviews?

No. Google removes reviews only if they break its policies. Pitch the controllable work: asking for more reviews, replying well and fixing repeat complaints.

Should I comment on insurance or contract complaints?

No. Keep your pitch to review requests and replies, and leave claim and contract questions to the owner and their own advisers.

Should I pitch businesses with few reviews instead?

They are a different pitch. 3,416 of these companies have 9 reviews or fewer and need a review habit, not damage control. See the few-reviews pages.

No card. Search is free with contacts masked.

Sources

1. https://support.google.com/contributionpolicy/answer/7400114
2. https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business