How to find new med spas to pitch, using review counts as the signal
The practical way to find new med spas to pitch is to filter med spas for few reviews, because a clinic that opened recently has not had time to collect many, then confirm each one is a real, active clinic before you reach out. As of 12 Nov 2026, 756 of the 9,943 sellable med spas and aesthetic clinics in the 67Leads warehouse (8%) have 9 reviews or fewer, and 536 have a perfect 5.0 on that small count.
Key numbers
- 9,943Sellable businesses with a phone (med spas)
- 7569 reviews or fewer (med spas)
- 8%Share with 9 reviews or fewer (med spas)
- 423No website on the listing (med spas)
- 536Perfect 5.0 on 9 reviews or fewer (med spas)
- 708Owner name read from the company site (med spas)
Live from the 67Leads warehouse, computed (US Central) when this page was served. Sellable means graded as the trade, with a phone, opted-out businesses removed. Methodology.
Shortcut: the med spa lead list shows counts by state and city, the few reviews pages apply the filter by trade and place, and the review request generator writes the text a new clinic can send after each appointment.
Why review count stands in for "new"
No public listing reliably says when a clinic opened, so this guide does not claim to find med spas by age. A clinic with few reviews is often new, but it can also be an established practice that never asks for reviews, a single-provider studio inside a salon, or a physician's office that added aesthetics as a side service. Treat "few reviews" as a signal and check each name.
It is still a valuable group. A new med spa usually opens with real costs behind it: devices, products, a lease and clinical staff. The owner needs bookings quickly and competes against clinics with years of reviews in a trade where clients choose on trust. That is a clear reason to listen to someone who can help.
Step 1: Build the group
These are the live counts for med spas today:
| Group | Med spas |
|---|---|
| Sellable med spas with a phone | 9,943 |
| 9 reviews or fewer | 756 |
| Perfect 5.0 on 9 reviews or fewer | 536 |
| No website on the listing | 423 |
| Owner named on their own site | 708 |
Counts are listings that match today and move as the data refreshes.
Step 2: Confirm it is a med spa and it is open
Searches for med spas return a mix: medical spas, laser clinics, plastic surgery offices, dermatology practices, day spas and beauty salons. Open each listing and decide which you have:
- Medical spa or aesthetic clinic. Injectables, lasers, skin treatments under medical oversight. The core group.
- Plastic surgery or dermatology practice. A medical practice with a larger team and often an agency already. A different sale.
- Day spa or salon. Massage, facials and nails without medical treatments. A different buyer with a smaller budget.
Check for recent reviews, photos of the space and current hours. Many states set rules about who may perform or supervise injectables and lasers, and some clinics display the medical director's name. You do not need to judge any of that, but a clinic that names its providers clearly is usually established and serious.
Step 3: Pick a geography
These are the states with the most sellable med spas today:
| State | Sellable | Verified email | No website | Owner named |
|---|---|---|---|---|
| California | 1,992 | 0% | 6% | 5% |
| Texas | 1,196 | 0% | 6% | 6% |
| Florida | 775 | 0% | 6% | 6% |
| Arizona | 457 | 0% | 3% | 8% |
| Colorado | 329 | 0% | 1% | 11% |
| North Carolina | 310 | 0% | 2% | 8% |
| Tennessee | 275 | 0% | 3% | 11% |
| Illinois | 269 | 0% | 4% | 6% |
| Ohio | 263 | 0% | 2% | 6% |
| New York | 251 | 0% | 1% | 8% |
States with 50+ sellable businesses, largest first, live from the 67Leads warehouse.
Take one state, then one metro, and keep the clinics with the fewest reviews at the top. Med spa demand tends to rise before summer and before the holiday season, when clients want treatments that settle in time for events, so a new clinic preparing for those periods has a reason to act now.
Step 4: Choose what you are pitching
Match the offer to what a new clinic lacks:
- Online booking and reminders. New clinics lose clients to missed calls and no-shows. A clear booking link on the listing and site, with reminder texts, is easy to explain.
- A review habit. A message after each appointment, asking every client the same way with no reward attached. The how to pitch Google review services guide covers the conversation.
- A first website. For clinics with no site: treatments offered, provider names and credentials, a pricing guide or "from" prices, consultation booking and the reviews already earned.
Whatever you offer, make no claims about treatment results. Copy that promises how a client will look, or how long a result lasts, needs evidence the FTC expects advertisers to hold; its health products compliance guidance explains the standard. Before-and-after photos belong only with the client's written consent, which the clinic manages, not you. This is general information, not legal or medical advice.
Step 5: Reach the owner
Many new med spas are owned by a nurse injector, a physician or an entrepreneur who hired clinical staff. Email works well, since providers are with clients most of the day; read the FTC's CAN-SPAM guide first. If you call, try early or near closing, mention one specific thing you noticed and ask who handles marketing. The cold call script generator writes an opener and voicemail. Check the National Do Not Call Registry at donotcall.gov and your state's rules before dialling.
What this approach cannot tell you
It cannot tell you which clinics will buy, exactly when one opened, or whether a clinic has a site under another name. It narrows the list to clinics that probably have the most to gain.
How 67Leads fits
67Leads is a search over public business listings and company websites. Search and counts are free with contacts masked, your first 67 leads export free, and after that credits start at $6.70 per 1,000. The list holds public business details only, never client records. Our guide to selling to med spas covers the trade in more depth. Open the med spa lead list and the few reviews pages to start.
Questions
Can I find med spas by opening date?
Not reliably from public listings. Review count is a proxy: a clinic with few reviews is often new, but not always, so check each one before you reach out.
How many med spas have few reviews?
As of 12 Nov 2026, 756 of the 9,943 sellable med spas in our warehouse have 9 reviews or fewer. That counts the listings we hold, not every clinic in the country.
What should I offer a new med spa?
Something that brings bookings without claims about results: online booking with reminders, a consistent way to ask clients for reviews, or a first website with treatments, providers and consultation booking.
Is a perfect 5.0 on a few reviews a good sign?
It is a good opener, since the clients so far are happy, but a handful of reviews says little about the future. Mention something specific from the reviews instead of praising the score.
Get 67 leads freeNo card. Search is free with contacts masked.