Selling to med spas: how to build a clean list and reach the owner
To sell to med spas, first make sure your list is med spas: the category sits between medicine and beauty, so a search for it pulls in day spas, salons and dermatologists, and the government has no clean count of it. Keep the listings graded as medical spas, aesthetic clinics and laser clinics, decide whether you want the adjacent ones, then write to the owner with one specific, visible problem: their reviews, their website or their booking flow.
Key numbers
- 8,199Sellable businesses with a phone (med spas)
- 0Email confirmed by the mail server (med spas)
- 358Owner name read from the company site (med spas)
- 9%Share of listings graded adjacent (med spas)
- 2%Share of listed sites that did not load (med spas)
Live from the 67Leads warehouse, computed (US Central) when this page was served. Sellable means graded as the trade, with a phone, opted-out businesses removed. Methodology.
How many med spas are there?
There is no Census industry code for med spas. The nearest codes in County Business Patterns (US Census Bureau) also cover many unrelated businesses, so a national count built from them would be a guess, and we do not publish one. When a vendor quotes a national med spa number, ask whether it counts businesses or its own listings.
What we can count is what we hold. The 67Leads warehouse has 8,199 sellable med spas and aesthetic clinics today, from public business listings and company websites. The med spa lead list and the med spa statistics page have the live counts by state and city.
Who sells to med spas
Med spa is one of the most named niches in agency circles. Several agency-niche rankings list it at or near the top, alongside dental (Phantom Leads). Those rankings come from vendor blogs, so treat them as a sign of competition as much as opportunity: the owner has likely been pitched before. The main sellers:
- Aesthetics marketing agencies selling booked consultations for injectables, laser and body treatments.
- Social media and content agencies: the trade sells on before-and-after visuals.
- Local SEO and review agencies.
- Web designers and booking-software vendors.
- Device, product and financing reps selling lasers, skincare lines and patient financing.
- Staffing and training providers for injectors and aestheticians.
Person databases are built around LinkedIn profiles and company domains, so an owner without a profile is easy to miss. A list that starts from the business listing does not depend on one. The selling to med spas use case has the filters for each buyer.
The salon problem
Searches for "med spa", "medical spa", "botox" or "laser hair removal" return a wide spread of businesses. We grade every listing against the trade before it can be sold:
- Core: medical spas, med spas, aesthetic clinics, skin care clinics, laser hair removal services, cosmetic surgeons and plastic surgeons.
- Adjacent, kept and flagged: day spas, facial spas, dermatologists, beauty salons, weight loss services and hair removal services.
- Left out: beauty supply stores, cosmetics stores, and names that read as academies, schools or nail salons.
Today 881 listings (9% of what we collected) are graded adjacent, and 2,055 (20%) were withheld as off-trade. The adjacent share is the number to watch in this trade. A day spa does not buy a neurotoxin promotion; a dermatology practice may buy very differently from a cash-pay aesthetics clinic. If you sell injectables marketing, filter adjacent rows out. If you sell booking software, you may want them in.
Our study of off-trade listings by trade shows how this compares with other trades.
What a med spa list looks like in our data
Live figures, as of 5 Nov 2026:
- 8,199 sellable med spas with a phone number
- 7,878 list a website, and 161 of those did not load when checked (2%)
- 321 (4%) list no website at all
- 0 have an email the mail server confirmed (0%)
- 0 more have an email on a catch-all domain
- 358 name an owner on their own website (4%)
- 20 are under 4 stars with 50 or more reviews
How the med spa review and email profile compares with every trade we carry:
| Measure | Med spas | Every trade |
|---|---|---|
| Sellable businesses | 8,154 | 133,790 |
| Rated on Google | 8,124 | 127,153 |
| Median Google rating | 4.9 | 4.9 |
| Middle half of ratings | 4.8 to 5.0 | 4.7 to 5.0 |
| Median review count | 105 | 37 |
| No reviews yet | 1% | 5% |
| 1 to 9 reviews | 6% | 21% |
| 200 or more reviews | 32% | 19% |
| Perfect 5.0 rating | 42% | 42% |
| Found emails the mail server confirmed | 0% | 16% |
| Found emails on a catch-all domain | 0% | 17% |
| Found emails the mail server refused | 0% | 2% |
| Found emails that are not a shared inbox | 41% | 58% |
Where the med spas in our data are:
| State | Sellable | Verified email | No website | Owner named |
|---|---|---|---|---|
| California | 1,621 | 0% | 6% | 2% |
| Texas | 963 | 0% | 6% | 4% |
| Florida | 637 | 0% | 5% | 5% |
| Arizona | 434 | 0% | 3% | 6% |
| North Carolina | 275 | 0% | 2% | 6% |
| Ohio | 263 | 0% | 2% | 5% |
| New York | 249 | 0% | 1% | 4% |
| Colorado | 235 | 0% | 1% | 8% |
| Tennessee | 232 | 0% | 4% | 8% |
| Virginia | 232 | 0% | 2% | 3% |
States with 50+ sellable businesses, largest first, live from the 67Leads warehouse.
Three openings that work for this trade
A broken or missing website
For a business that sells appearance, a site that does not load is an expensive problem: paid social and map traffic lands on an error. Our check found 161 med spas whose listed website did not load. Name the URL and what you saw. Do not exaggerate it; sites go down and come back, so check again the day you send. Our guide to finding businesses without websites explains how the check works.
Reviews
Reviews are the most public signal a med spa has. Practices under 4 stars with 50 or more reviews (20 today) are the reputation agency's list. Practices with very few reviews are the review-generation list. Keep the pitch to process: asking real clients at the right moment. Never offer to buy reviews.
Booking
If a med spa's site has no online booking, and new clients have to call or send a message, that is a visible, specific gap to name for a booking-software or front-desk offer.
Who to address
Ownership in this trade varies. A med spa can be owned by a physician or nurse practitioner, by a non-clinical owner who works with a medical director, or by a group. That affects who signs.
- The owner decides marketing, software and most vendor spend.
- The medical director or supervising clinician may matter for anything clinical: devices, products, protocols.
- The practice manager often screens both.
Use the name on the site's "About" or "Our team" page where there is one. Our guide to finding owner names covers the rest. The federal NPPES file lists an "Authorized Official" for healthcare organisations that hold an NPI (CMS NPPES files); a med spa that holds one may appear under a supervising physician or nurse practitioner rather than its brand name, so match on address and phone, not name.
Channels and rules
Email is the default. CAN-SPAM covers business email: a postal address, a working opt-out and an honest subject line (FTC). Keep claims about clinical results out of your own pitch unless you can back them.
Phone works for the no-website group. Call the business line and ask who handles marketing.
Texting is the risky channel. Autodialed texts to mobile numbers need prior express consent, with damages of $500 to $1,500 per text (47 USC 227). Read whether buying an email list is legal before you plan a send.
A med spa list holds the business's public listing details and any email it publishes on its own site. It holds no patient information and no client records.
A plan for your first 100 med spas
- Pick one metro. Pull every med spa there, and decide up front whether adjacent rows stay in.
- Split the list: dead or missing website, low rating with many reviews, verified email, phone only.
- Write one short email per group, each naming the visible problem.
- Call the phone-only group.
- After 100 contacts, keep the group that replied and drop the rest.
Questions
How many med spas are in the US?
There is no reliable government count, because the Census does not give med spas their own industry code. The 67Leads warehouse holds 8,199 sellable med spas and aesthetic clinics today, which is a count of what we have collected, not of the market.
Who owns a med spa?
It varies: a physician, a nurse practitioner, or a non-clinical owner working with a medical director. Address the owner for marketing and software; involve the clinical lead for devices and products.
Where can I get a med spa email list?
Search by state or city on the med spa lead list. Counts are free; 0 med spas have a mail-server-verified email in our data today.
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