How to find new HVAC businesses to pitch, using review counts
The practical way to find new HVAC businesses to pitch is to filter HVAC companies for few reviews, because a company that has not been around long has not had time to collect many. As of 12 Nov 2026, 3,739 of the 13,278 sellable HVAC companies in the 67Leads warehouse (28%) have 9 reviews or fewer, and 2,871 of them list no website.
Key numbers
- 13,278Sellable businesses with a phone (HVAC contractors)
- 3,7399 reviews or fewer (HVAC contractors)
- 28%Share with 9 reviews or fewer (HVAC contractors)
- 2,871No website on the listing (HVAC contractors)
- 2,407Perfect 5.0 on 9 reviews or fewer (HVAC contractors)
- 1,039Owner name read from the company site (HVAC contractors)
Live from the 67Leads warehouse, computed (US Central) when this page was served. Sellable means graded as the trade, with a phone, opted-out businesses removed. Methodology.
Shortcut: the HVAC lead list shows the counts by state and city, the few reviews pages apply the filter by place, and the no-website finder counts HVAC companies with no site.
Why review count is a stand-in for new
We do not know when an HVAC company opened, and no public listing says so reliably, so this guide does not claim to find companies by age. A company with few reviews is often young, but it can also be an older installer who works through builders and never asks for reviews, a company that serves one small town, or an arm of a bigger firm. Treat "few reviews" as a signal and check each name before you call.
It is still a worthwhile group. An HVAC company with a handful of reviews competes against firms with hundreds, in a trade where customers choose by trust under time pressure.
Step 1: Build the group
Start from the HVAC companies with 9 reviews or fewer. These are the live counts today:
| Group | HVAC companies |
|---|---|
| Sellable HVAC companies with a phone | 13,278 |
| 9 reviews or fewer | 3,739 |
| Perfect 5.0 on 9 reviews or fewer | 2,407 |
| No website on the listing | 2,871 |
| Owner named on their own site | 1,039 |
Counts are the number of listings that match today and move as the data refreshes.
Step 2: Check that it is a real HVAC company
Open each listing. HVAC searches return installers, repair-only technicians, refrigeration companies, duct cleaners and sheet metal shops. Decide which you have:
- Residential service and install. The core group for most offers.
- Commercial or refrigeration. A different buyer, a different site and often a different sales process.
- Duct cleaning or air quality only. A narrower service; pitch accordingly.
Check for recent reviews that mention a repair or tune-up. Many new HVAC companies are founded by technicians who left a larger company, so a name that does not appear in many places may still be experienced. In most states HVAC contractors must hold a licence, and a public licence lookup is a reasonable check before you contact a name you cannot otherwise verify.
Step 3: Pick a geography
These are the states with the most sellable HVAC companies today:
| State | Sellable | Verified email | No website | Owner named |
|---|---|---|---|---|
| California | 2,345 | 2% | 30% | 6% |
| Texas | 1,246 | 2% | 19% | 8% |
| Florida | 796 | 2% | 13% | 8% |
| Arizona | 500 | 3% | 9% | 10% |
| Colorado | 380 | 3% | 21% | 8% |
| North Carolina | 328 | 1% | 16% | 10% |
| Washington | 311 | 3% | 28% | 6% |
| Ohio | 310 | 2% | 19% | 9% |
| Illinois | 285 | 2% | 21% | 7% |
| Virginia | 273 | 3% | 31% | 9% |
States with 50+ sellable businesses, largest first, live from the 67Leads warehouse.
Take one state and keep the companies with the fewest reviews at the top of your list. HVAC demand follows temperature, so the right call time depends on the state: in a hot state the busy weeks run through summer, and in a cold state the heating rush starts in autumn. Plan to call just before the rush, when a new company is preparing, or just after, when it has the time and has seen what it missed.
Step 4: Choose what you are pitching
Match the offer to the gap:
- A website. For companies with no site. A one-page site with services, brands installed, service area, licence number, a maintenance plan page and a tap-to-call button is a clear offer. See how to find HVAC contractors without a website.
- A review process. For companies doing good work with few reviews. A text after each tune-up or install, asking for a review, can be explained in a sentence. See how to pitch Google review services.
- Local listing and ads help. For companies with a site and little visibility.
For web designers, the cold call script for web designers has openers and objection replies.
Step 5: Call in blocks
Technicians are in homes and attics all day, so call early, at lunch or late in the afternoon, and expect voicemail. Mention one thing you noticed on the listing and ask permission for a minute. Block 90 minutes, call 30 names with the same opener, and try the missed ones another day. The cold call script generator writes the opener, objection replies and a voicemail, and the cold call calculator works out how many dials you need.
Read the rules for calling and texting in your state and the National Do Not Call Registry at donotcall.gov before you start, and keep a list of anyone who asks you to stop. This is general information, not legal advice.
What this approach cannot tell you
It cannot tell you which companies will buy, how long one has existed, or whether a business has a site under another name. It narrows the list to people who probably have the most to gain from what you sell.
How 67Leads fits
67Leads is a search over public business listings and company websites. Search and counts are free with contacts masked, your first 67 leads export free, and after that credits start at $6.70 per 1,000. Our guide to selling to HVAC companies covers the trade in more depth, and how to build a cold call list for HVAC companies has the full call-list method. Open the HVAC lead list and the few reviews pages to start.
Questions
Can I find HVAC companies by how long they have been in business?
Not reliably from public listings. Review count is a proxy: a company with few reviews is often young, but not always, so check each one before you call.
How many HVAC companies have few reviews?
As of 12 Nov 2026, 3,739 of the 13,278 sellable HVAC companies in our warehouse have 9 reviews or fewer. That counts the listings we hold, not every HVAC company in the country.
What should I sell a new HVAC company?
Start with what a new company lacks: proof. A first website, a way to ask customers for reviews and a complete local listing all address that, and each can be explained in a sentence.
Is a perfect 5.0 rating a good sign?
It is a good sign for the business and a good opener, but a perfect score on a handful of reviews says little about how it will look after a busy season. Say something specific instead of just praising the rating.
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