How to find new dentists to pitch, using review counts as the signal
The practical way to find new dentists to pitch is to filter dental practices for few reviews, because a practice that opened recently has not had time to collect many, then confirm each one is real and open before you reach out. As of 13 Nov 2026, 648 of the 14,524 sellable dental practices in the 67Leads warehouse (4%) have 9 reviews or fewer, and 314 have a perfect 5.0 on that small count.
Key numbers
- 14,524Sellable businesses with a phone (dentists)
- 6489 reviews or fewer (dentists)
- 4%Share with 9 reviews or fewer (dentists)
- 914No website on the listing (dentists)
- 314Perfect 5.0 on 9 reviews or fewer (dentists)
- 425Owner name read from the company site (dentists)
Live from the 67Leads warehouse, computed (US Central) when this page was served. Sellable means graded as the trade, with a phone, opted-out businesses removed. Methodology.
Shortcut: the dentist lead list shows counts by state and city, the few reviews pages apply the filter by trade and place, and the review request generator writes the text a new practice can send after each visit.
Why review count stands in for "new"
No public listing reliably says when a practice opened, so this guide does not claim to find dentists by age. A practice with few reviews is often new, but it can also be an established office that never asks for reviews, a specialist who gets patients by referral, or a branch of a larger group. Treat "few reviews" as a signal and check each name.
It is still a valuable group. A new dental practice opens with big costs behind it: equipment, a lease and staff. The owner needs new patients quickly and competes with offices that have years of reviews, in a field where people choose on trust. That is a clear reason to listen to someone who can help.
Step 1: Build the group
These are the live counts for dental practices today:
| Group | Practices |
|---|---|
| Sellable dental practices with a phone | 14,524 |
| 9 reviews or fewer | 648 |
| Perfect 5.0 on 9 reviews or fewer | 314 |
| No website on the listing | 914 |
| Owner named on their own site | 425 |
Counts are listings that match today and move as the data refreshes.
Step 2: Confirm it is a dental practice and it is open
Searches for dentists return a mix: general practices, orthodontists, oral surgeons, pediatric offices, denture clinics and dental labs. Open each listing and decide which you have:
- General or family dentistry. The core group for a website and review pitch.
- Specialists. Orthodontists, periodontists and oral surgeons, often taking referrals from other dentists. A different message.
- Corporate or group offices. Marketing is handled centrally. Skip them unless your offer fits.
Check for recent reviews, photos of the office and current hours. State dental boards publish licence lookups, and a practice that names its dentists clearly is usually established and serious.
Step 3: Pick a geography
These are the states with the most sellable dental practices today:
| State | Sellable | Verified email | No website | Owner named |
|---|---|---|---|---|
| California | 3,089 | 0% | 10% | 2% |
| Texas | 1,674 | 0% | 5% | 4% |
| Florida | 918 | 0% | 5% | 3% |
| Arizona | 606 | 0% | 1% | 4% |
| North Carolina | 493 | 0% | 2% | 3% |
| Colorado | 468 | 0% | 2% | 3% |
| Illinois | 458 | 0% | 4% | 3% |
| Ohio | 409 | 0% | 6% | 3% |
| Tennessee | 384 | 0% | 6% | 2% |
| Virginia | 365 | 0% | 5% | 2% |
States with 50+ sellable businesses, largest first, live from the 67Leads warehouse.
Take one state, then one metro, and keep the practices with the fewest reviews at the top. New practices often want patients before insurance renewals and the start of the school year, so offers that land a month or two ahead of those periods fit well.
Step 4: Choose what you are pitching
Match the offer to what a new practice lacks:
- Online booking and reminders. New offices lose patients to missed calls. A booking link and reminder texts are easy to explain.
- A review habit. A message after each visit, asking every patient the same way with no reward attached. The how to pitch Google review services guide covers the conversation.
- A first website. For practices with no site: services, the dentists and their training, insurance accepted, new-patient forms and the reviews already earned.
Step 5: Respect the patient privacy line
A dental practice is a healthcare provider, so patient privacy rules cover what it says and collects. When you speak to the front desk, never ask whether a named person is a patient, and never confirm that anyone is. If a review mentions treatment, do not discuss it. A website form should not ask for health details unless the practice's own compliance adviser has approved how they are stored. The U.S. Department of Health and Human Services keeps its HIPAA guidance public, and pointing an owner to it is more useful than paraphrasing it. Make no claims about treatment results. This is general information, not legal advice.
Step 6: Reach the owner
Many new practices are owned by the dentist, with an office manager who screens vendors. Email works well, since the dentist is with patients most of the day; read the FTC's CAN-SPAM guide first. If you call, avoid the first hour of the day, mention one specific thing you noticed and ask who handles marketing. The cold call script generator writes an opener and voicemail. Check the National Do Not Call Registry at donotcall.gov and your state's rules before dialling. Texting a business needs consent under the Telephone Consumer Protection Act, so do not text first.
What this approach cannot tell you
It cannot tell you which practices will buy, exactly when one opened, or whether a practice has a site under another name. It narrows the list to practices that probably have the most to gain.
How 67Leads fits
67Leads is a search over public business listings and company websites. Search and counts are free with contacts masked, your first 67 leads export free, and after that credits start at $6.70 per 1,000. The list holds public business details only, never patient records. Our guide to selling to dentists covers the trade in more depth. Open the dentist lead list and the few reviews pages to start.
Questions
Can I find dentists by opening date?
Not reliably from public listings. Review count is a proxy: a practice with few reviews is often new, but not always, so check each one before you reach out.
How many dental practices have few reviews?
As of 13 Nov 2026, 648 of the 14,524 sellable dental practices in our warehouse have 9 reviews or fewer. That counts the listings we hold, not every practice in the country.
What should I offer a new dental practice?
Something that brings in patients without promises about treatment: online booking with reminders, a consistent way to ask patients for reviews, or a first website with services, dentists and new-patient forms.
Is a perfect 5.0 on a few reviews a good sign?
It is a good opener, since the patients so far are happy, but a handful of reviews says little about the future. Mention something specific from the reviews instead of praising the score, and never refer to any patient.
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