Electricians with bad reviews: how to pitch reputation management

By 67Leads Team · Published 15 Nov 2026 · Updated 15 Nov 2026 (US Central) · 5 min read

To pitch reputation management to electricians with bad reviews, find the ones rated under 4 stars on a meaningful number of reviews, read what customers complain about, and offer to fix the cause: ask happy customers for reviews and reply to the unhappy ones. As of 15 Nov 2026, 291 of the 11,904 sellable electricians in the 67Leads warehouse (2%) are rated under 4 stars on 10 or more reviews, and the count with 50 or more reviews is 22.

Shortcut: the low-rated businesses pages list them by trade, state and city, the reputation management pitch generator writes the cold email and call opener, and the review score checker shows how a rating compares with local competitors. The general method is in how to find businesses with bad reviews; this guide applies it to electricians.

Why electrician reviews matter more than most

Electrical work is something people are nervous about. They are letting someone into the walls and the panel of their home, and a bad job is a safety question as well as an inconvenience. Reviews are how a stranger decides whether a company is careful, so a rating that slips under 4 stars costs an electrician work, and the owner, who is usually up a ladder rather than reading Google, may not know it has happened.

Electricians also have a strong source of good reviews: customers whose lights, outlets or panels now simply work. Few of them are ever asked to say so.

Step 1: Start from the low-rated list

These are the live counts for the trade today:

Ratings are stored to one decimal, so "under 4 stars" means 3.9 or lower. A rating on very few reviews tells you little, which is why the 10-review floor matters. Each number moves as the data refreshes.

Step 2: Read the reviews and find the pattern

Read the latest 10 to 15 reviews on the listing. For electricians the usual complaints are:

• Missed or late appointments. The most common complaint across all trades, and one a reply can acknowledge honestly.
• Quotes that changed. A price that grew once the work began, or an invoice that did not match the quote.
• Mess. Dust, holes or cables left behind after the job.
• Communication. Calls not returned, or a visit with no warning.
• Work that did not fix the problem. A return visit that took too long to arrange.

Look at when the bad reviews cluster and whether they mention one person or one kind of job. A run of them after a change of staff or in a busy stretch is a helpful, honest thing to raise with the owner. Never judge the quality of electrical work from a review: you cannot tell from the outside whether a complaint is about the work or about a delay.

Step 3: Check the owner's response

Many electricians never reply to reviews. A calm reply to a complaint about a missed visit, saying what happened and how it was put right, is read by every prospect who looks at the listing. Do not discuss safety details or the customer's property in public. Two or three well-written replies can change how a rating reads, even before the stars move, and you should not promise that they will.

Step 4: Pitch the work, not a result

Describe the pieces the owner controls: a request for a review after each finished job, a calm reply to every review, and a note to the owner when the same complaint appears twice. Do not promise a rating. Do not offer to buy, trade for or write reviews: Google's contributor policy prohibits fake engagement.

An opener for the phone:

1. "I read your Google reviews and a few mention [the pattern]."
2. "I help electricians ask happy customers for reviews and reply to the unhappy ones."
3. "Can I send you what I would change first?"

The review request generator writes the request, and the review response generator drafts replies. Check the trade's norm with the Google review statistics pages before you say a rating is low.

Electricians are licensed in most states, and a licence number is something a customer can look up. Check the state licence before you write about a company, never claim a licence you cannot see, and leave safety claims to the owner.

Step 5: Reach the owner

Electricians work on job sites, so email followed by a short call early in the morning or late in the afternoon works best. Where we hold a mail-server-verified email, 15 electricians have one, and 1,336 name an owner on their own site. Read the CAN-SPAM rules before you send, including your postal address and a working opt-out; the FTC's compliance guide covers them. This is general information, not legal advice.

What to leave out

• Screenshots of the worst reviews in a first email.
• Claims about what one review is worth in new work.
• Blaming the owner for a crew or staff mistake.
• Promises of a star rating by a date.
• Any comment on the safety or quality of the electrical work itself.

How 67Leads fits

67Leads is a search over public business listings and company websites. Search and counts are free with contacts masked, your first 67 leads export free, and after that credits start at $6.70 per 1,000. Our guide to selling to electrical contractors covers the trade in more depth. Open the low-rated businesses pages, the electrician lead list and the reputation management pitch generator to start.

Questions

How many electricians have bad Google reviews?

As of 15 Nov 2026, 291 sellable electricians in the 67Leads warehouse are rated under 4 stars with 10 or more reviews, out of 11,904 we hold. That counts the listings we hold, not every electrician business in the country.

Can I promise to remove bad reviews?

No. Google removes reviews only if they break its policies. Pitch the controllable work: asking for more reviews, replying well and fixing repeat complaints.

When should I pitch a electrician about reviews?

Between busy stretches, when the owner has time to read and the last season's complaints are fresh. Many electricians are busiest around the heating and cooling seasons and storms, so ask when work slows.

Should I pitch businesses with few reviews instead?

They are a different pitch. 4,080 of these electricians have 9 reviews or fewer and need a review habit, not damage control. See the few-reviews pages.

No card. Search is free with contacts masked.

Sources

1. https://support.google.com/contributionpolicy/answer/7400114
2. https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business