Selling to electrical contractors: how to find electricians and reach the owner

By 67Leads Team · Published 5 Nov 2026 · Updated 5 Nov 2026 (US Central) · 6 min read

To sell to electrical contractors, plan for a market of small firms and solo operators: the US Census Bureau counts 83,342 electrical contractor establishments with paid employees (NAICS 238210, 2023), about 88% of them with fewer than 20 employees, and nearly twice as many electrical businesses again with no payroll at all. In most of them the owner is also the electrician, so the best list is one that names the owner and gives you a channel they check between jobs.

How many electricians are there?

Census County Business Patterns counts 83,342 establishments under NAICS 238210, Electrical Contractors and Other Wiring Installation Contractors, summing the 2023 state file (US Census Bureau). About 88% have fewer than 20 employees. The largest states:

Source: US Census Bureau, 2023 County Business Patterns, state file. Counts business locations with paid employees.

That count covers only businesses with payroll. Census Nonemployer Statistics counts 159,693 electrical-contractor businesses with no paid employees for 2023 (Nonemployer Statistics 2023). Put the two together and most electrical businesses in the US have no employees at all: the owner is the workforce.

The 67Leads warehouse currently holds 9,299 sellable electrical contractors, each graded against the electrical trade. That is what we have collected so far, not a census. Our businesses by state tool compares the Census counts with what we hold for every trade.

What the one-person shop means for sellers

A solo electrician runs the van, does the work, writes the quotes and answers the phone. Three things follow:

• There is no gatekeeper. The person who picks up is the person who decides. That is good for cold calls and bad for long pitches.
• There is no marketing person. If the website is old, the listing incomplete or the reviews unanswered, nobody else will fix it. That is the gap web designers and local SEO agencies sell into.
• Budget is the owner's own money. Price your first offer so it can be said yes to without a meeting.

Larger electrical contractors, the ones doing commercial fit-outs and new construction, work differently. They have estimators and project managers, and they often win work through bids rather than map searches. A single list will mix both kinds; review counts and the presence of a website are the quickest way to tell them apart.

Who sells to electrical contractors

• Web designers. Guides written for web designers routinely name electricians among the trades with the most businesses lacking a website (Scrap.io). That is a vendor claim; check it against our live number below before you build a campaign on it.
• Cold email and appointment-setting agencies selling booked residential jobs: panel upgrades, EV charger installs, generator hook-ups.
• Local SEO and review agencies.
• Electrical distributors and manufacturer reps. Census counts 13,379 electrical wholesale establishments in 2023 (US Census Bureau), and their outside reps work territories of contractors.
• Insurance agents writing general liability, workers' comp and commercial auto.
• Field-service and estimating software vendors.
• Staffing and training providers who place apprentices and journeymen.

Our use cases for cold email agencies and web designers show how each group filters a trade list.

What an electrician list looks like in our data

Live figures for electrical contractors, as of 5 Nov 2026:

• 9,299 sellable electrical contractors with a phone number
• 2,119 (23%) list no website
• 510 list a website that did not load (7% of those with a site)
• 9 have an email the mail server confirmed (under 1%)
• 7 more have an email on a catch-all domain
• 721 name an owner on their own website (8%)
• 9,166 list a local, not toll-free, phone

Against every trade we carry:

Where the electrician listings are:

States with 50+ sellable businesses, largest first, live from the 67Leads warehouse.

How to reach an electrician

Find the owner's name first

With so many owner-operators, the owner's name is the most valuable field on an electrician list. 721 electrical contractors in our data name an owner on their own website. Our guide to finding small business owner names covers the other places to look.

Email the verified addresses

9 electrical contractors have a verified email, and 78% of those are not shared inboxes. If an address is on a personal provider such as Gmail, treat it as a likely owner inbox, not as junk. Do not send to unverified addresses at volume. Our guide to verifying a lead list explains what a catch-all result means and how to test it safely.

Call early or late

An electrician on a job site will not answer mid-morning. Call before 8am or after 4pm local time, leave one short voicemail, and follow with an email if you have one. Many of the 9,166 local numbers will be mobiles. Federal law requires prior express consent for autodialed texts to mobile numbers, with damages of $500 to $1,500 per text (47 USC 227), so call rather than text.

Mail the no-website group

For the 2,119 contractors with no website, the listed phone and the business address are the channels. A short letter with one clear offer reaches owners who never read unknown email.

What to say

Electricians respond to the same thing every trade owner responds to: something specific and true about their business. Some openers that work because they are checkable:

• "Your listing has 40 reviews and no website. When someone searches for an electrician in your town, here is what they see instead."
• "Your site still lists a phone number that does not match your map listing."
• "You have the most reviews of any electrician in your ZIP code but no reply to any of them."

Keep the first email to a few sentences and one question. A solo owner reading on a phone at lunch will not scroll.

A plan for your first 100 electricians

1. Pick one metro and pull every electrical contractor there.
2. Separate the larger firms (many reviews, a full website) from the owner-operators.
3. For owner-operators, find the owner's name on the company site or listing.
4. Email the verified addresses, then call the rest early in the morning.
5. Mail the no-website group if your offer is worth the stamp.
6. After 100 contacts, compare reply rates between the two groups and focus on the one that answered.

Questions

How many electrical contractors are in the US?

The US Census Bureau counts 83,342 establishments with paid employees under NAICS 238210 (2023 County Business Patterns), plus 159,693 electrical businesses with no payroll (2023 Nonemployer Statistics).

How do I find electricians without a website?

Filter a trade list for listings with no website. In our data 2,119 electrical contractors list none. Our guide to finding businesses without websites walks through the method.

Can I text electricians about my service?

Only with care. Many electrician numbers are personal mobiles, and the TCPA requires prior express consent for autodialed texts. Our guide to whether buying an email list is legal covers email, phone and text rules.

No card. Search is free with contacts masked.

Sources

1. https://www.census.gov/programs-surveys/cbp.html
2. https://www2.census.gov/programs-surveys/nonemployer-statistics/datasets/2023/historical-datasets/nonemp23us.zip
3. https://scrap.io/how-to-find-businesses-without-websites
4. https://www.law.cornell.edu/uscode/text/47/227