Pest control companies with bad reviews: how to pitch reputation management

By 67Leads Team · Published 15 Nov 2026 · Updated 15 Nov 2026 (US Central) · 5 min read

To pitch reputation management to pest control companies with bad reviews, find the ones rated under 4 stars on a meaningful number of reviews, read what customers complain about, and offer to fix the cause: ask happy customers for reviews and reply to the unhappy ones. As of 15 Nov 2026, 103 of the 4,675 sellable pest control companies in the 67Leads warehouse (2%) are rated under 4 stars on 10 or more reviews, and the count with 50 or more reviews is 22.

Shortcut: the low-rated businesses pages list them by trade, state and city, the reputation management pitch generator writes the cold email and call opener, and the review score checker shows how a rating compares with local competitors. The general method is in how to find businesses with bad reviews; this guide applies it to pest control companies.

Why pest control reviews swing so easily

Pest control is judged on a result the customer cannot control. They pay, a technician sprays or sets traps, and what happens next depends on the pest, the house and the season. When the problem returns, the customer blames the company, and some write about it. Meanwhile satisfied customers, who just stop seeing ants, rarely think to say so.

That makes pest control reviews skew lower than the quality of the work, and a company with a good service plan can sit below 4 stars. It also means a steady habit of asking for a review can move a rating fairly fast.

Step 1: Start from the low-rated list

These are the live counts for the trade today:

Ratings are stored to one decimal, so "under 4 stars" means 3.9 or lower. A rating on very few reviews tells you little, which is why the 10-review floor matters. Each number moves as the data refreshes.

Step 2: Read the reviews and find the pattern

Read the latest 10 to 15 reviews on the listing. For pest control companies the usual complaints are:

• The problem came back. The most common complaint, often about timing and what the plan covers.
• Scheduling. Technicians who were late, or visits that were cancelled and not rebooked.
• Billing and renewals. Plans that renewed without the customer expecting it, or a charge that was a surprise.
• Communication. Calls not returned when the pests were still there.
• Technician conduct. A rushed visit or a rude exchange.

Look at when the complaints appear and whether they concern one technician or one product. Pest pressure changes by season, so a cluster in the busiest weeks may be about capacity. Never comment on the effectiveness of a treatment: you cannot judge from a review whether a plan was followed.

Step 3: Check the owner's response

Many pest control companies never reply. A calm reply that explains what a visit covers and offers a re-visit, where the company does that, is read by every prospect who looks at the listing. Do not share customer details in public. Two or three clear replies can change how a rating reads, even before the stars move, and you should not promise that they will.

Step 4: Pitch the work, not a result

Describe the pieces the owner controls: a request for a review after each finished job, a calm reply to every review, and a note to the owner when the same complaint appears twice. Do not promise a rating. Do not offer to buy, trade for or write reviews: Google's contributor policy prohibits fake engagement.

An opener for the phone:

1. "I read your Google reviews and a few mention [the pattern]."
2. "I help pest control companies ask happy customers for reviews and reply to the unhappy ones."
3. "Can I send you what I would change first?"

The review request generator writes the request, and the review response generator drafts replies. Check the trade's norm with the Google review statistics pages before you say a rating is low.

Pest control is licensed or certified in most states, and a company that applies pesticides usually has a licence a customer can look up. Check the state licence before you write about a company, and leave claims about safety and results to the owner. The work is seasonal, so offer review help in the quiet weeks, before the busy season starts.

Step 5: Reach the owner

Pest control owners are often in the field, so email followed by a short call early or at the end of the day works best. Where we hold a mail-server-verified email, 2 pest control companies have one, and 308 name an owner on their own site. Read the CAN-SPAM rules before you send, including your postal address and a working opt-out; the FTC's compliance guide covers them. This is general information, not legal advice.

What to leave out

• Screenshots of the worst reviews in a first email.
• Claims about what one review is worth in new work.
• Blaming the owner for a crew or staff mistake.
• Promises of a star rating by a date.
• Any comment on whether a treatment worked or was safe.

How 67Leads fits

67Leads is a search over public business listings and company websites. Search and counts are free with contacts masked, your first 67 leads export free, and after that credits start at $6.70 per 1,000. Our guide to selling to pest control companies covers the trade in more depth. Open the low-rated businesses pages, the pest control company lead list and the reputation management pitch generator to start.

Questions

How many pest control companies have bad Google reviews?

As of 15 Nov 2026, 103 sellable pest control companies in the 67Leads warehouse are rated under 4 stars with 10 or more reviews, out of 4,675 we hold. That counts the listings we hold, not every pest control company business in the country.

Can I promise to remove bad reviews?

No. Google removes reviews only if they break its policies. Pitch the controllable work: asking for more reviews, replying well and fixing repeat complaints.

When should I pitch a pest control company about reviews?

In the quiet weeks before the busy season, which differ by region. Ask the owner when their calls pick up.

Should I pitch businesses with few reviews instead?

They are a different pitch. 938 of these pest control companies have 9 reviews or fewer and need a review habit, not damage control. See the few-reviews pages.

No card. Search is free with contacts masked.

Sources

1. https://support.google.com/contributionpolicy/answer/7400114
2. https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business