Build a buyer persona for selling to a local trade
Pick the trade you sell to and what you sell. Get a persona built from real listings: typical rating and reviews, how many have a website or an email, where they are and how they are named, with outreach angles. Copy it as a card. Free, no account.
What goes into the persona
Everything under "from the data" is counted from the businesses 67Leads lists for the trade (and state): the median Google rating and review count, the share with a website, a published email, a verified email and a published owner name, the cities with the most of them, and the words that recur in their business names. Pain points and objections are general guidance for the kind of offer you typed and are labelled that way; they are a starting point to test, not findings.
Use the persona to pick the angle, then write the first message with the cold email templates, the cold call script generator or the icebreaker generator.
Questions
A short description of the business you sell to: how big and visible it is, how it gets customers, what worries it and what it says when it says no. For a local trade the owner is usually the buyer.
From the 67Leads warehouse: Google Maps listings graded as the trade, with emails read from each business's own website. Nothing in the data section is estimated.
No. They are general guidance for the kind of offer, labelled on the page. Test them on calls.
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