How to find new plumbing businesses to pitch, using review counts

By 67Leads Team · Published 12 Nov 2026 · Updated 12 Nov 2026 (US Central) · 6 min read

The practical way to find new plumbing businesses to pitch is to filter plumbers for few reviews, because a company that has not been around long has not had time to collect many. As of 12 Nov 2026, 2,384 of the 16,378 sellable plumbing companies in the 67Leads warehouse (15%) have 9 reviews or fewer, and 2,519 of them list no website.

Shortcut: the plumber lead list shows the counts by state and city, the few reviews pages apply the filter by place, and the no-website finder counts plumbers with no site.

Why review count is a stand-in for new

We do not know when a plumbing company opened, and no public listing says so reliably, so this guide does not claim to find companies by age. A business with few reviews is often young, but it can also be an older one that never asked customers for reviews, a one-van operator who gets work by referral, or a company in a small town. Treat "few reviews" as a signal, not a fact, and check each name before you call.

It is still a useful group. A plumber with a handful of reviews has little proof to show a homeowner who is picking someone to open the walls, and most of what you could sell addresses that gap.

Step 1: Build the group

Start from the plumbers with 9 reviews or fewer. These are the live counts today:

Counts are the number of listings that match today and move as the data refreshes. A perfect 5.0 on a few reviews is common for a young plumber, and it gives you something true and kind to open with.

Step 2: Check it is a real, working plumbing company

Open each listing and look for things that tell you the business is real and active:

• Reviews from the last few months that mention a job such as a water heater, a drain or a leak.
• A phone number and service area on the listing.
• Photos of a van, a job or a team.

Plumbing searches also return drain-cleaning franchises, septic services and supply stores. Make sure the business does plumbing for homes or businesses and is not a branch of a larger brand. Plumbers are licensed by state or locality in most places, so a quick licence lookup on the state board's public site can confirm that a new name is legitimate. Use it as a check, not as a way to say anything about the company to the owner.

Step 3: Pick a geography

Plumbers sell by service area, so work one state at a time. These are the states with the most sellable plumbing companies today:

States with 50+ sellable businesses, largest first, live from the 67Leads warehouse.

Take one state and keep the companies with the fewest reviews at the top of your list.

Step 4: Choose what you are pitching

Match the offer to what a young plumbing company lacks:

• A website. For plumbers with no site. A one-page site with services, service area, licence number, emergency hours and a tap-to-call button is a clear offer. See how to find plumbers without a website.
• A review habit. For a plumber with good work and few reviews. A text after each completed job, asking for a review, is easy to explain. See how to pitch Google review services.
• A complete local listing. Hours, services, photos and a service area help a new plumber show up in searches near them.

If you sell web design, the cold call script for web designers has openers that work for this group.

Step 5: Call in blocks

Plumbers are on a job during the day and take emergency calls at odd hours, so call early in the morning, around midday or late in the afternoon, and expect voicemail. Mention one thing you noticed on the listing and ask for a minute. A new owner is often the only person answering the phone, so keep the opener short and ask whether now is a bad time. Block 90 minutes, call 30 names with the same opener, and try the missed ones on another day. The cold call script generator writes the opener, objection replies and a voicemail, and the cold call calculator works out how many dials you need.

Read the rules for calling and texting in your state and the National Do Not Call Registry at donotcall.gov before you start, and keep a list of anyone who asks you to stop. This is general information, not legal advice.

What this approach cannot tell you

It cannot tell you which plumbers will buy, how long a company has existed, or whether a business has a site under another name. It narrows the list to people who probably have the most to gain from what you sell. Everything after that depends on your message and your price.

How 67Leads fits

67Leads is a search over public business listings and company websites. Search and counts are free with contacts masked, your first 67 leads export free, and after that credits start at $6.70 per 1,000. Our guide to selling to plumbing companies covers the trade in more depth, and how to build a cold call list for plumbers has the full call-list method. Open the plumber lead list and the few reviews pages to start.

Questions

Can I find plumbers by how long they have been in business?

Not reliably from public listings. Review count is a proxy: a company with few reviews is often young, but not always, so check each one before you call.

How many plumbers have few reviews?

As of 12 Nov 2026, 2,384 of the 16,378 sellable plumbing companies in our warehouse have 9 reviews or fewer. That counts the listings we hold, not every plumber in the country.

What should I sell a new plumbing company?

Start with what a new plumber lacks: proof. A first website, a simple way to ask customers for reviews and a complete local listing all address that, and each can be explained in a sentence.

Is a perfect 5.0 rating a good sign?

It is a good sign for the business and a good opener for you, but a perfect score on a handful of reviews says little about how it will look after more jobs. Say something specific instead of just praising the rating.

No card. Search is free with contacts masked.

Sources

1. https://www.donotcall.gov/