How to find new cleaning companies to pitch, using review counts as the signal
The practical way to find new cleaning companies to pitch is to filter cleaning companies for few reviews, because a business that started recently has not had time to collect many, then confirm each one is real and active before you reach out. As of 13 Nov 2026, 1,209 of the 6,429 sellable cleaning companies in the 67Leads warehouse (19%) have 9 reviews or fewer, and 771 have a perfect 5.0 on that small count.
Key numbers
- 6,429Sellable businesses with a phone (cleaning companies)
- 1,2099 reviews or fewer (cleaning companies)
- 19%Share with 9 reviews or fewer (cleaning companies)
- 704No website on the listing (cleaning companies)
- 771Perfect 5.0 on 9 reviews or fewer (cleaning companies)
- 381Owner name read from the company site (cleaning companies)
Live from the 67Leads warehouse, computed (US Central) when this page was served. Sellable means graded as the trade, with a phone, opted-out businesses removed. Methodology.
Shortcut: the cleaning company lead list shows counts by state and city, the few reviews pages apply the filter by trade and place, and the review request generator writes the text a new company can send after each job.
Why review count stands in for "new"
No public listing reliably says when a business opened, so this guide does not claim to find companies by age. A cleaning company with few reviews is often new, but it can also be a one-person side business, a company that never asks customers for reviews, or an established firm that wins work from word of mouth. Treat "few reviews" as a signal and check each name.
It is still a useful group. Starting a cleaning company is cheap, so many open every year, and most have no website and no review habit. The owner is usually the one cleaning, has a few regular customers and wants more. That is a clear reason to listen to someone who can help.
Step 1: Build the group
These are the live counts for cleaning companies today:
| Group | Cleaning companies |
|---|---|
| Sellable cleaning companies with a phone | 6,429 |
| 9 reviews or fewer | 1,209 |
| Perfect 5.0 on 9 reviews or fewer | 771 |
| No website on the listing | 704 |
| Owner named on their own site | 381 |
Counts are listings that match today and move as the data refreshes.
Step 2: Confirm it is a cleaning company and it is open
Searches for cleaning companies return a mix: home cleaning and maid services, janitorial firms, carpet and window cleaners, pressure washers and franchise offices. Open each listing and decide which you have:
- Residential cleaning. Houses and apartments, booked by homeowners. The best fit for a website and review pitch.
- Commercial and janitorial. Offices and buildings, sold by contract. A different buyer.
- Specialty cleaning. Carpet, windows, move-out and post-construction. Often seasonal.
Check for recent reviews, photos and current hours. Some places expect cleaning businesses to hold a local business licence, and some owners carry insurance or bonding, which is worth asking about. You do not need to judge any of that, but a company that shows its insurance clearly is usually serious.
Step 3: Pick a geography
These are the states with the most sellable cleaning companies today:
| State | Sellable | Verified email | No website | Owner named |
|---|---|---|---|---|
| California | 1,079 | 0% | 18% | 3% |
| Texas | 716 | 0% | 12% | 8% |
| Arizona | 281 | 0% | 7% | 7% |
| Florida | 256 | 0% | 5% | 5% |
| Colorado | 246 | 0% | 10% | 7% |
| North Carolina | 196 | 0% | 5% | 8% |
| Oklahoma | 181 | 0% | 13% | 9% |
| Tennessee | 177 | 0% | 11% | 5% |
| Missouri | 164 | 0% | 10% | 7% |
| Ohio | 154 | 0% | 6% | 8% |
States with 50+ sellable businesses, largest first, live from the 67Leads warehouse.
Take one state, then one metro, and keep the companies with the fewest reviews at the top. Demand for cleaning rises before spring, before the holidays and at move-out times in the summer, so a new company preparing for those periods has a reason to act now.
Step 4: Choose what you are pitching
Match the offer to what a new company lacks:
- A first website. For companies with no site: services and prices, the area served, a booking or quote form, insurance details and the reviews already earned.
- A review habit. A message after each job, asking every customer the same way with no reward attached. The how to pitch Google review services guide covers the conversation.
- Booking and reminders. New companies lose customers to missed calls. A booking link and reminder texts are easy to explain.
Whatever you offer, make no promises about customer numbers or rankings. Leave claims about insurance, bonding or background checks to the owner, who must be able to prove them.
Step 5: Reach the owner
Many new cleaning companies are run by the owner, who cleans during the day. Email works well; read the FTC's CAN-SPAM guide first. If you call, try early morning or evening, mention one specific thing you noticed and ask who handles marketing. The cold call script generator writes an opener and voicemail. Check the National Do Not Call Registry at donotcall.gov and your state's rules before dialling. Texting a business needs consent under the Telephone Consumer Protection Act, so do not text first. This is general information, not legal advice.
What this approach cannot tell you
It cannot tell you which companies will buy, exactly when one opened, or whether a company has a site under another name. It narrows the list to companies that probably have the most to gain.
How 67Leads fits
67Leads is a search over public business listings and company websites. Search and counts are free with contacts masked, your first 67 leads export free, and after that credits start at $6.70 per 1,000. Our guide to selling to cleaning companies covers the trade in more depth. Open the cleaning company lead list and the few reviews pages to start.
Questions
Can I find cleaning companies by opening date?
Not reliably from public listings. Review count is a proxy: a company with few reviews is often new, but not always, so check each one before you reach out.
How many cleaning companies have few reviews?
As of 13 Nov 2026, 1,209 of the 6,429 sellable cleaning companies in our warehouse have 9 reviews or fewer. That counts the listings we hold, not every cleaning company in the country.
What should I offer a new cleaning company?
Something that brings in customers without big promises: a first website with services and a quote form, a consistent way to ask customers for reviews, or booking with reminders.
Is a perfect 5.0 on a few reviews a good sign?
It is a good opener, since the customers so far are happy, but a handful of reviews says little about the future. Mention something specific from the reviews instead of praising the score.
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