Google review statistics by trade: ratings and review counts for US local businesses
As of 5 Nov 2026, the median Google rating across 127,697 rated US local businesses in the 67Leads warehouse is 4.9 stars, 42% of rated listings show a perfect 5.0, and the median business has 37 reviews. Ratings cluster near the top, so review count, not rating, is what separates most businesses.
Key numbers
- 4.9Median Google rating of rated listings
- 42%Share of rated listings at a perfect 5.0
- 37Median Google review count
- 37%Share of perfect 5.0 ratings resting on 9 reviews or fewer
- 5%Share of listings with no reviews
Live from the 67Leads warehouse, computed (US Central) when this page was served. Sellable means graded as the trade, with a phone, opted-out businesses removed. Methodology.
What we measured
These figures cover the local businesses in the 67Leads warehouse: businesses in the trades we carry, collected from public business listings and company websites, graded as the trade, with a phone number, and with opted-out businesses removed. For each one we hold the rating and review count shown on its public listing when we last collected it.
Two rules shape the numbers:
- Unrated is not zero. A listing with no rating yet is left out of rating figures. 127,697 of 134,345 businesses (95%) have a rating.
- Ratings are stored to one decimal, as the listing shows them.
This is a count of the listings we hold, not a survey and not a census. The figures are computed when this page is served, so they move as we collect more. The same numbers, with a CSV, are in our Google ratings data study.
Ratings: most businesses look excellent
Here is how ratings are distributed across every rated business we hold:
| Google rating | Listings | Share of rated |
|---|---|---|
| Under 3.0 | 1,392 | 1% |
| 3.0 to 3.9 | 4,665 | 4% |
| 4.0 to 4.4 | 9,953 | 8% |
| 4.5 to 4.9 | 57,566 | 45% |
| 5.0 | 54,121 | 42% |
The middle half of rated businesses sit between 4.7 and 5.0 stars. Compare any single rating with that range before calling it good or bad: a score that sounds respectable on its own can sit below most of the businesses around it.
That has two practical consequences:
- A 4.5 is not a selling point by itself. If you are a business owner, your rating mostly needs to not be low. If you sell to owners, "you have a great rating" is not news to them.
- Low ratings are rare and visible. Only 608 businesses, under 1% of the total, are under 4 stars with 50 or more reviews. Those businesses stand out on the map, in the wrong way.
How many perfect 5.0 ratings rest on few reviews
A perfect 5.0 is common: 54,180 businesses in our data show one. But 19,813 of them, 37%, have 9 reviews or fewer. A handful of reviews from early customers is enough for a perfect score, and a single unhappy customer is enough to end it, so a perfect score on a small count carries little information.
So read 5.0 together with the review count. A 4.8 with 200 reviews says more about a business than a 5.0 with four.
Review counts: the real spread
Review counts vary far more than ratings. The median business has 37 reviews. Here is the spread of review counts across all 134,345 businesses:
- No reviews: 7,237 (5%)
- 1 to 9: 27,793 (21%)
- 10 to 49: 39,872 (30%)
- 50 to 199: 33,258 (25%)
- 200 or more: 26,185 (19%)
That spread is why review count works so well as a segment for anyone selling to local businesses.
By trade
Ratings and review counts differ by trade. A trade where customers call once a decade leaves fewer reviews than one they use every month.
| Trade | Rated | Median rating | Under 4.0 | Perfect 5.0 | Median reviews |
|---|---|---|---|---|---|
| Tree service companies | 39,134 | 5.0 | 7% | 55% | 12 |
| Plumbers | 13,000 | 4.9 | 4% | 35% | 69 |
| Roofing contractors | 11,506 | 4.9 | 3% | 42% | 41 |
| Dentists | 11,617 | 4.9 | 4% | 19% | 293 |
| HVAC contractors | 10,430 | 4.9 | 4% | 41% | 47 |
| Electricians | 8,827 | 4.9 | 8% | 41% | 21 |
| Med spas | 8,148 | 4.9 | 1% | 42% | 104 |
| Law firms | 7,497 | 4.9 | 4% | 30% | 67 |
| Cleaning companies | 6,264 | 4.9 | 3% | 42% | 45 |
| Insulation contractors | 3,915 | 4.9 | 9% | 47% | 12 |
| Pest control companies | 3,865 | 4.9 | 4% | 31% | 102 |
| Chiropractors | 3,620 | 4.9 | under 1% | 47% | 100 |
And the review-count spread by trade:
| Trade | Businesses | 0 reviews | 1 to 9 | 10 to 49 | 50 to 199 | 200 or more |
|---|---|---|---|---|---|---|
| Tree service companies | 43,559 | 10% | 34% | 35% | 17% | 4% |
| Plumbers | 13,152 | 1% | 12% | 29% | 29% | 28% |
| Roofing contractors | 11,869 | 3% | 18% | 34% | 32% | 13% |
| Dentists | 11,669 | under 1% | 4% | 10% | 24% | 62% |
| HVAC contractors | 10,838 | 6% | 20% | 25% | 24% | 25% |
| Electricians | 9,299 | 5% | 27% | 35% | 21% | 11% |
| Med spas | 8,224 | 1% | 6% | 23% | 38% | 32% |
| Law firms | 7,539 | 1% | 8% | 32% | 39% | 20% |
| Cleaning companies | 6,430 | 3% | 16% | 33% | 29% | 19% |
| Insulation contractors | 4,245 | 16% | 29% | 34% | 14% | 6% |
| Pest control companies | 4,016 | 4% | 15% | 20% | 22% | 39% |
| Chiropractors | 3,640 | 1% | 5% | 26% | 39% | 30% |
Trades with fewer than 50 businesses behind a figure are left out of both tables, so no row describes a handful of businesses. Each trade's own page, such as the tree service statistics, has the state-by-state view.
Reading rating and review count together
Because ratings bunch near the top, a rating on its own sorts businesses poorly. The pair is what tells you something. Four combinations come up again and again, and each suggests a different conversation:
| Rating | Reviews | What it usually means | A useful first line |
|---|---|---|---|
| High | Many | Established, well liked, probably busy | Talk about capacity, hiring or the next location |
| High | Few | Good work, little demand capture | Talk about asking every happy customer for a review |
| Low | Many | Busy, with a visible reputation problem | Talk about responding to reviews and fixing the cause |
| Low | Few | Early, struggling, or both | Usually the hardest sale; qualify before you pitch |
"High" and "low" here mean against the trade's own median, from the table above, not against every business. A tree service and a dental office live in different review economies, and comparing across them misleads.
Counts also age differently from ratings. A review count mostly rises over time, so a business with many reviews has usually been trading long enough to collect them. A rating can move either way. When you quote either number to an owner, quote it as of the day you looked, and look again on the day you send.
How to use these numbers
If you run a local business
- Compare yourself against your own trade's median, not against a restaurant or a hotel. The review score checker ranks your rating and review count against businesses in your trade and place.
- If your review count is below your trade's median, asking every satisfied customer is likely to move you further than anything else. The Google review link generator makes a link that opens the review form directly.
If you sell to local businesses
- Use review count as a segment. Businesses under 10 reviews need a different pitch from those with 200.
- Use the trade median in your first line: "the typical plumber in our data has X reviews; you have Y" is specific and checkable.
- Treat a low rating with care. Owners know their rating. Lead with the fix, not the score.
Our guide on how local SEO agencies find clients turns these segments into a prospect list, and the Google review statistics tool has the same benchmarks for any trade and state.
Limits of this data
- Snapshot, not history. We hold the latest rating and count we saw, not a time series.
- Our coverage, not every business. Trades and cities we have not collected are not in these figures. For the official count of businesses by industry, see the US Census Bureau's County Business Patterns.
- The listing's rating is not an audit. It reflects who chose to leave a review.
- Small trades are noisy. That is why rows below the sample minimum are hidden.
Questions
What is the average Google rating for a local business?
In the 67Leads warehouse the median Google rating across 127,697 rated US local businesses is 4.9 stars, as of 5 Nov 2026. The middle half sit between 4.7 and 5.0.
How many Google reviews does a typical local business have?
The median is 37. 5% have none, and 19% have 200 or more.
Can I reuse these figures?
Yes. The Google ratings data study publishes them under CC BY 4.0 with a CSV of aggregates; please link to it.
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