ZoomInfo pricing: what 1,000 leads really cost
ZoomInfo pricing, checked 5 Nov 2026: Free to start; GTM.AI data credits $0.38 each at the $1,000 tier. On ZoomInfo, 1,000 rows come to about $380, pricing 1,000 data credits at the $1,000-tier rate, after the free sign-up credits; a row there is B2B company, contact or intent records, one data credit each. At 67Leads, 1,000 US local-business leads cost $6.70 on a first order (the first 67 free, the rest on 1 pack of 1,000 credits at $6.70), $6.70 on any later order, with any email we hold and its valid, risky or unverified label included. Pro is $67 a month for up to 500 new leads a day.
Updated . ZoomInfo figures carry their source and the date we checked them; 67Leads prices are read from our live plans when this page is served.
ZoomInfo plans and prices
- GTM.AI: free 1,000 data credits and 1,000 AI credits at sign-up, then pay-as-you-go packs from $20; data credits $0.38 each at the $1,000 tier.Source: gtm.ai, checked 5 Nov 2026
- Core platform contracts: a median of $33,500 a year across 1,576 purchases (Vendr data).Source: salesmotion.io, checked 3 Nov 2026, third-party
- About $380 per 1,000 records at $0.38 a data credit; one credit is one company, contact or intent record enriched or exported.Source: gtm.ai, checked 5 Nov 2026
- ZoomInfo Lite is free, with no card and no commitment.Source: zoominfo.com, checked 5 Nov 2026
- GTM.AI credits expire 12 months after they are granted.Source: gtm.ai, checked 5 Nov 2026
- Core contracts are annual and auto-renew, with 5-10% yearly price escalators.Source: salesmotion.io, checked 3 Nov 2026, third-party
Worked example: 1,000 local-business leads with emails
What one of their rows is: B2B company, contact or intent records, one data credit each. The example prices 1,000 data credits at the $1,000-tier rate, after the free sign-up credits.
| ZoomInfo: 1,000 rows | Cost |
|---|---|
| 1,000 GTM.AI data credits at $0.38 each (the $1,000-tier rate)Source: gtm.ai, checked 5 Nov 2026 | $380 |
| Total | $380 |
The first 1,000 data credits are free at sign-up, so a first order of 1,000 can cost nothing; the $0.38 rate is quoted at the $1,000 tier, so smaller packs may cost more per credit.
- GTM.AI credits expire 12 months after they are granted.Source: gtm.ai, checked 5 Nov 2026
- Core platform contracts: a median of $33,500 a year across 1,576 purchases (Vendr data).Source: salesmotion.io, checked 3 Nov 2026, third-party
- Built for B2B companies with 100+ employees that run outbound prospecting, by its own description.Source: zoominfo.com, checked 5 Nov 2026
The same order at 67Leads
| 67Leads: 1,000 leads (live prices) | Cost |
|---|---|
| First 67 leads, free on a new account | included |
| The other 933 leads: 1 pack of 1,000 credits at $6.70 | $6.70 |
| Site email and its valid, risky or unverified label | included |
| Total, first order | $6.70 |
| Total, any later order of 1,000 | $6.70 |
Or $67 a month for up to 500 new leads a day, no credits: 1,000 leads take 2 days of the cap.
For 1,000 rows, a 67Leads order costs less ($6.70 against $380), but the rows are not the same thing: compare what each one includes. 67Leads rows are graded US local businesses: 58,419 of 150,200 carry an email read from the company's own site, and 7,056 of those are confirmed by an SMTP mailbox check.
Get 67 leads freeWhen ZoomInfo is the better pick
B2B companies with sales teams who need contacts, direct dials and intent data on companies of every size, and can budget for a contract.
- Far larger B2B coverage: says 500M contacts and 100M companies.Source: zoominfo.com, checked 5 Nov 2026
- Says 135M+ verified phone numbers and 120M+ direct dials.Source: zoominfo.com, checked 5 Nov 2026
- A free start: ZoomInfo Lite needs no card, and GTM.AI gives 1,000 data credits at sign-up.Source: gtm.ai, checked 5 Nov 2026
- MCP, API and CLI access on the free GTM.AI tier.Source: gtm.ai, checked 5 Nov 2026
When 67Leads fits better: Anyone selling to owner-run local businesses who wants the whole trade in a city at a price per lead in cents, with no contract.
Questions
GTM.AI: free 1,000 data credits and 1,000 AI credits at sign-up, then pay-as-you-go packs from $20; data credits $0.38 each at the $1,000 tier. Core platform contracts: a median of $33,500 a year across 1,576 purchases (Vendr data). Checked 5 Nov 2026; prices change, so check the linked source before you buy.
About $380 for 1,000 B2B company, contact or intent records, one data credit each: 1,000 data credits at the $1,000-tier rate, after the free sign-up credits. The first 1,000 data credits are free at sign-up, so a first order of 1,000 can cost nothing; the $0.38 rate is quoted at the $1,000 tier, so smaller packs may cost more per credit.
For 1,000 rows, a 67Leads order costs less ($6.70 against $380), but the rows are not the same thing: compare what each one includes. At 67Leads, 1,000 US local-business leads cost $6.70 on a first order (the first 67 free, the rest on 1 pack of 1,000 credits at $6.70), $6.70 on any later order, with any email we hold and its valid, risky or unverified label included. Pro is $67 a month for up to 500 new leads a day.
Our sources do not say whether ZoomInfo verifies emails, so no verification cost is added to the example.
B2B companies with sales teams who need contacts, direct dials and intent data on companies of every size, and can budget for a contract.
Searching is free with contacts masked and no daily cap, no account needed. Sign up and your first 67 leads export free, no card. Paying unlocks the rest.
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