Apollo.io pricing: what 1,000 leads really cost
Apollo.io pricing, checked 2 Nov 2026: Paid from $49 a seat a month on annual billing (third-party). On Apollo.io, 1,000 rows come to about $49 to $249, pricing one seat for a month on annual billing, plus 1,000 email credits at the overage rate if the plan's own credits are spent; a row there is B2B contacts (people at companies), unlocked with credits. At 67Leads, 1,000 US local-business leads cost $6.70 on a first order (the first 67 free, the rest on 1 pack of 1,000 credits at $6.70), $6.70 on any later order, with any email we hold and its valid, risky or unverified label included. Pro is $67 a month for up to 500 new leads a day.
Updated . Apollo.io figures carry their source and the date we checked them; 67Leads prices are read from our live plans when this page is served.
Apollo.io plans and prices
- Basic $49, Professional $79, Organization $119 per seat a month billed annually; $65, $99 and $149 monthly.Source: layer3labs.io, checked 2 Nov 2026, third-party
- Apollo's own pricing page no longer shows dollar figures.Source: apollo.io, checked 2 Nov 2026
- Email 1 credit, phone 8 credits, overage $0.20 a credit.Source: layer3labs.io, checked 2 Nov 2026, third-party
- Free plan, about 75 credits a month (not confirmed on Apollo's site).Source: herohunt.ai, checked 3 Nov 2026, third-party
Worked example: 1,000 local-business leads with emails
What one of their rows is: B2B contacts (people at companies), unlocked with credits. The example prices one seat for a month on annual billing, plus 1,000 email credits at the overage rate if the plan's own credits are spent.
| Apollo.io: 1,000 rows | Cost |
|---|---|
| Basic seat, one month on annual billing (third-party figure)Source: layer3labs.io, checked 2 Nov 2026, third-party | $49 |
| 1,000 email credits at the $0.20 overage rate, only if the plan's included credits run out (third-party figure)only in some casesSource: layer3labs.io, checked 2 Nov 2026, third-party | $200 |
| Total | $49 to $249 |
How many credits each paid plan includes is not covered by our sources, so the total is a range.
- Apollo's own pricing page no longer shows dollar figures.Source: apollo.io, checked 2 Nov 2026
- Google Maps import on paid plans: 20, 40 or 60 companies per search, ordered by distance.Source: knowledge.apollo.io, checked 3 Nov 2026
The same order at 67Leads
| 67Leads: 1,000 leads (live prices) | Cost |
|---|---|
| First 67 leads, free on a new account | included |
| The other 933 leads: 1 pack of 1,000 credits at $6.70 | $6.70 |
| Site email and its valid, risky or unverified label | included |
| Total, first order | $6.70 |
| Total, any later order of 1,000 | $6.70 |
Or $67 a month for up to 500 new leads a day, no credits: 1,000 leads take 2 days of the cap.
For 1,000 rows, a 67Leads order costs less ($6.70 against $49 to $249), but the rows are not the same thing: compare what each one includes. 67Leads rows are graded US local businesses: 58,419 of 150,200 carry an email read from the company's own site, and 7,056 of those are confirmed by an SMTP mailbox check.
Get 67 leads freeWhen Apollo.io is the better pick
B2B sales teams who need people at companies: job titles, seniority and 240M+ contacts at 30M+ companies.
- Covers what we do not: person-level B2B contacts with job titles, 240M+ contacts at 30M+ companies. 67Leads is not a B2B people database.Source: apollo.io, checked 3 Nov 2026
- A free plan with monthly credits.Source: sacra.com, checked 2 Nov 2026, third-party
- A Google Maps import inside Apollo on paid plans, for teams already using it.Source: knowledge.apollo.io, checked 3 Nov 2026
When 67Leads fits better: Anyone selling to owner-run local businesses (roofers, dentists, tree services) who wants every one in a trade and city, website or not.
Questions
Basic $49, Professional $79, Organization $119 per seat a month billed annually; $65, $99 and $149 monthly. Apollo's own pricing page no longer shows dollar figures. Checked 3 Nov 2026; prices change, so check the linked source before you buy.
About $49 to $249 for 1,000 B2B contacts (people at companies), unlocked with credits: one seat for a month on annual billing, plus 1,000 email credits at the overage rate if the plan's own credits are spent. How many credits each paid plan includes is not covered by our sources, so the total is a range.
For 1,000 rows, a 67Leads order costs less ($6.70 against $49 to $249), but the rows are not the same thing: compare what each one includes. At 67Leads, 1,000 US local-business leads cost $6.70 on a first order (the first 67 free, the rest on 1 pack of 1,000 credits at $6.70), $6.70 on any later order, with any email we hold and its valid, risky or unverified label included. Pro is $67 a month for up to 500 new leads a day.
What our sources say about Apollo.io and verification: Says its emails are 98% accurate. A verification cost is added to the worked example only where a source prices one.
B2B sales teams who need people at companies: job titles, seniority and 240M+ contacts at 30M+ companies.
Searching is free with contacts masked and no daily cap, no account needed. Sign up and your first 67 leads export free, no card. Paying unlocks the rest.
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