ZoomInfo alternative for small businesses: 67Leads vs ZoomInfo
ZoomInfo is an enterprise B2B data platform built for companies with 100+ employees; its self-serve credits work out at about $380 per 1,000 records. 67Leads searches 134,480 graded US local businesses at $6.70 per 1,000 on credits, with every email labelled valid, risky or unverified, and the first 67 leads free.
ZoomInfo: Enterprise B2B data platform (contracts and data credits). 67Leads: a search engine over a pre-built, graded warehouse of 134,480 US local businesses, 44,233 with an email and 7,074 of those confirmed against the mail server. Both are worth using for different jobs.
Updated . Our numbers are computed from the warehouse when this page is served. Competitor figures carry their source and the date we checked them.
Where ZoomInfo wins
- Far larger B2B coverage: says 500M contacts and 100M companies.Source: zoominfo.com, checked 5 Nov 2026
- Says 135M+ verified phone numbers and 120M+ direct dials.Source: zoominfo.com, checked 5 Nov 2026
- A free start: ZoomInfo Lite needs no card, and GTM.AI gives 1,000 data credits at sign-up.Source: gtm.ai, checked 5 Nov 2026
- MCP, API and CLI access on the free GTM.AI tier.Source: gtm.ai, checked 5 Nov 2026
Where 67Leads wins
- Every email row is labelled: 7,074 confirmed valid by an SMTP mailbox check (16% of the 44,233 addresses on file), the rest labelled risky or unverified.
- Off-trade listings are graded out: 8% of everything scraped was another kind of business and is never counted or sold.
- Search is free with no account: the real count and company names before you pay. New accounts export their first 67 leads free, no card.
- One credit exports one new lead. Leads you already own re-download free and never cost a second credit.
- 24,642 of the businesses we list have no website; they are listed by phone rather than dropped.
Feature and price comparison
| ZoomInfo | 67Leads (live) | |
|---|---|---|
| Price | GTM.AI: free 1,000 data credits and 1,000 AI credits at sign-up, then pay-as-you-go packs from $20; data credits $0.38 each at the $1,000 tier.Source: gtm.ai, checked 5 Nov 2026 Core platform contracts: a median of $33,500 a year across 1,576 purchases (Vendr data).Source: salesmotion.io, checked 3 Nov 2026, third-party | $6.70 for 1,000 credits, one time, no subscription; $67 a month for up to 500 new leads a day, no credits; $677 once for lifetime access, 500 new leads a day, limited to 100 seats |
| Cost per 1,000 leads | About $380 per 1,000 records at $0.38 a data credit; one credit is one company, contact or intent record enriched or exported.Source: gtm.ai, checked 5 Nov 2026 | $6.70 per 1,000 on credits; about $4.47 per 1,000 on Pro if you take the full 500 a day for 30 days |
| Free use | ZoomInfo Lite is free, with no card and no commitment.Source: zoominfo.com, checked 5 Nov 2026 | Searching is free with contacts masked and no daily cap, no account needed. Sign up and your first 67 leads export free, no card. Paying unlocks the rest. |
| Data and coverage | Says 500M contacts, 100M companies, 135M+ verified phone numbers and 200M+ verified business emails.Source: zoominfo.com, checked 5 Nov 2026 | 134,480 sellable US local businesses in 12 niches, 51 states and 6,800 cities. US only. |
| Emails | Not covered by our sources. | 44,233 (33%) carry an email read from the company's own website; none are guessed from a name pattern. |
| Email verification | Not covered by our sources. | 7,074 (16% of emails) confirmed by an SMTP mailbox check; every row labelled valid, risky or unverified. If an email we marked valid hard-bounces, tell us and we credit it back. Addresses marked risky or unknown carry no such guarantee. |
| Owner names | Not covered by our sources. | 7,999 (6%) name an owner, read from the company's own site. |
| How you get the rows | Built for B2B companies with 100+ employees that run outbound prospecting, by its own description.Source: zoominfo.com, checked 5 Nov 2026 | Pre-built warehouse: counts and masked rows come back as you search. 8% of scraped listings were graded off-trade and are never sold. A trade not in stock can be requested and queues a scrape. |
| Billing rules | GTM.AI credits expire 12 months after they are granted.Source: gtm.ai, checked 5 Nov 2026 Core contracts are annual and auto-renew, with 5-10% yearly price escalators.Source: salesmotion.io, checked 3 Nov 2026, third-party | One credit exports one new lead. Leads you already own re-download free and never cost a second credit. Full refund within 7 days of your first payment. |
| API and agents | MCP, API and CLI access on the free GTM.AI tier.Source: gtm.ai, checked 5 Nov 2026 | HTTP API and an MCP server for agents; counts and masked search need no key. |
| Public reviews | Trustpilot 1.6 from 341 reviews.Source: trustpilot.com, checked 3 Nov 2026 | None published yet. |
Where a row says "not covered by our sources", we did not find the fact published and have not guessed it.
See the data before you decide
Run a real search; contacts are masked until you export.
law firms in Sacramento CA (169)law firms in Albuquerque NM (152)law firms in Jacksonville FL (151)law firms in Dallas TX (149)
Or browse a niche:
Tree service companiesPlumbersRoofing contractorsDentistsHVAC contractorsElectricians
Get 67 leads freeQuestions
It depends on the job. Where ZoomInfo fits best: B2B companies with sales teams who need contacts, direct dials and intent data on companies of every size, and can budget for a contract. Where 67Leads fits best: Anyone selling to owner-run local businesses who wants the whole trade in a city at a price per lead in cents, with no contract.
Yes, per record. ZoomInfo's self-serve GTM.AI credits are $0.38 each at the $1,000 tier, about $380 per 1,000 records (checked 5 Nov 2026), and core contracts run to a median of $33,500 a year by a third-party count. 67Leads is $6.70 per 1,000 on credits and about $4.47 per 1,000 on Pro at the full daily cap, with any email we hold and its verification status included. Every new account's first 67 leads export free.
As of 5 Nov 2026, 134,480 sellable US local businesses in 12 niches; 44,233 (33%) have an email address.
7,074 addresses (16% of those on file) have been confirmed by asking the mail server whether the mailbox exists. The rest are labelled risky or unverified, never passed off as valid.
From ZoomInfo's own pages or, where marked third-party, from published reviews. Each figure in the table links to its source with the date we checked it. Prices change, so check the source before you buy.
Searching is free with contacts masked and no daily cap, no account needed. Sign up and your first 67 leads export free, no card. Paying unlocks the rest.
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