How to find web design clients who have no website
To find web design clients who have no website, pick one trade in one town, pull every business in it whose public listing names no website, and call the busy ones first: as of 7 Nov 2026, 27,378 of the 150,200 sellable US local businesses 67Leads lists (18%) have no website on their listing, and 6,138 of those already have 20 or more reviews, which means customers are finding them with nowhere to click through to.
Key numbers
- 27,378No website on the listing
- 18%Share with no website
- 6,138No website, 20+ reviews
- 2,069No website, 4.5+ stars, 50+ reviews
- 27,050No website, local (not toll-free) phone
Live from the 67Leads warehouse, computed (US Central) when this page was served. Sellable means graded as the trade, with a phone, opted-out businesses removed. Methodology.
Why "no website" is the best starting list for a new designer
Most first clients come from people the designer already knows. That runs out fast. After the cousin's bakery and the friend's gym, you need strangers, and strangers need a reason to listen. A business with no website gives you that reason without any guessing. You can see the gap on their listing before you ever speak to them.
The second reason is competition. A business with a dated site gets pitched by every SEO and redesign agency that runs an audit tool. A business with no site at all is invisible to most of those tools, because they start from a URL. The owner may never have been asked.
The third reason is scope. Your first ten projects should be small enough to finish in a week. A one-page site for a tree service or a cleaning company is that size: services, service area, photos, reviews, phone. No migrations, no inherited plugins, no old developer to argue with.
The catch is that "no website" covers a lot of businesses you should not call. Some closed months ago. Some are a second listing for a company that does have a site. Some run happily off a Facebook page and will tell you so. Your list has to filter those out, or you spend the week on dead numbers.
Pick one trade and one town before you pull anything
A list of every business with no website in a state is not a list, it is a spreadsheet you will never finish. Start with one trade and one metro, and stay there for at least a month. You will learn the trade's vocabulary, what its customers search for, and what its owners object to, and every call after the tenth gets easier.
Trades differ a lot in how many of their businesses lack a site. The table below is live from the 67Leads warehouse.
| Trade | Businesses | No website | Share |
|---|---|---|---|
| Tree service companies | 43,553 | 13,838 | 32% |
| Plumbers | 16,378 | 2,519 | 15% |
| Roofing contractors | 14,865 | 1,836 | 12% |
| Dentists | 14,524 | 914 | 6% |
| HVAC contractors | 13,278 | 2,871 | 22% |
| Electricians | 11,808 | 2,732 | 23% |
| Med spas | 9,943 | 423 | 4% |
| Law firms | 7,539 | 184 | 2% |
| Cleaning companies | 6,429 | 704 | 11% |
| Insulation contractors | 4,227 | 805 | 19% |
| Pest control companies | 4,016 | 365 | 9% |
| Chiropractors | 3,640 | 187 | 5% |
Two things matter when you choose. First, volume: you want at least a few hundred no-website businesses in your area so you do not run out in a fortnight. Second, ticket size: a trade where one job is worth hundreds or thousands of dollars to the owner can pay for a site from the first booking it brings. Tree work, roofing, HVAC and concrete fit that. A trade with tiny jobs can still buy, but the pitch is harder.
The no-website data study breaks the same counts out by state if you are choosing between two areas.
The three lists worth building
Inside your trade and town, sort the no-website businesses into three groups and work them in this order.
- Busy, well rated, no site. 2,069 businesses in our data have no website, a rating of 4.5 stars or more and 50 or more reviews. These owners have happy customers and nowhere to send the next one. They are the easiest yes.
- Busy, no site. 6,138 have no website and 20 or more reviews (22% of all no-website businesses). Most are real, trading companies with enough work to pay you.
- Site down. 7,827 businesses list a website that did not load when we last checked. They paid for a site once and it broke. That is a different pitch, covered in our guide on pitching a business whose website is down.
Businesses with no site and only a handful of reviews are a fourth list. They are often new or very small. Keep them for later, when you have a cheaper starter package.
You can build all three in the no-website finder: type a trade and a city and it returns the counts and the first rows by name, free and without an account. The web designers page has the same filters as one-click searches.
Check each business in two minutes before you call
Every row on a no-website list deserves a quick look before you dial. It saves you calls to closed businesses and it gives you the one detail that makes your opener specific.
- Search the business name and town. If a website comes up that the listing does not mention, move them to a "fix your listing" pitch or skip them.
- Look for a Facebook page. Many trades run on Facebook and a phone. That is not a reason to skip them; it is your angle. A Facebook page does not show up the way a site does when someone searches the trade and town.
- Read three recent reviews. Note one thing customers praise by name: a person, a speed, a kind of job. You will use it in the call and on the mockup.
- Check the review dates. A business whose newest review is two years old may have closed. Recent reviews mean a live business.
- Check the phone type. 27,050 of the no-website businesses in our data have a local number rather than a toll-free one, which usually means you reach the shop or the owner directly.
Keep the notes in a simple sheet: business, phone, rating, reviews, the detail you found, the date you called, the outcome. That sheet becomes your pipeline.
Other places to find businesses with no website
A lead list is the fastest route, but not the only one, and some of these are worth doing in parallel.
- Trucks and yard signs. Contractors advertise on their vehicles. A truck with a phone number and no web address is a lead you can look up that evening.
- Local Facebook groups. "Can anyone recommend a plumber" threads are full of small companies that only exist as a name and a number.
- Chamber of commerce and trade association directories. Members often list a phone and no site.
- Your own suppliers. The printer who makes your business cards and the photographer you use both meet small business owners every week.
The trade-off is speed. Walking a directory by hand works for a few dozen businesses. For a few hundred, use a filtered list and spend your time on the calls.
Make first contact by phone, not email
A business with no website usually has no email address you can find, because the address would normally be read from the site. So the phone is the channel. The good news is that a short, specific call from a local person stands out, because so little of the outreach these owners get is either.
Our cold-call script for web designers has the full opener, the three objections you will hear and a voicemail. For businesses that do have an email, the free-mockup email sequence is the written version of the same pitch.
Before you dial, know the rules. Many small-business numbers are the owner's mobile. Under the TCPA, calls and texts to a mobile made with an autodialer, a prerecorded voice or an artificial voice need prior express consent (47 USC 227). A person dialling by hand and talking is a different situation. Call during business hours, and stop when someone asks you to.
Common mistakes
- Pitching design. Owners without a site often believe a site is "not relevant" to their trade; that was the most common reason given in Clutch's 2025 survey of small businesses without one (Clutch). Pitch booked jobs and being found, not layouts.
- Calling the whole state. One town lets you say "I work with tree services around Columbus", which is true and local.
- Skipping the two-minute check. Ten calls to closed businesses will convince you the list is bad when the real problem was the order you worked it.
- Sending a full site before a conversation. A homepage mockup is enough. Our guide to pricing your first local business website covers what to charge once they say yes.
Questions
How many businesses have no website?
As of 7 Nov 2026, 27,378 of the 150,200 sellable US local businesses in the 67Leads warehouse list no website, which is 18%. That is a count of the listings we hold, not a census of every US business.
Which businesses without a website should I call first?
The busy, well-rated ones: 2,069 businesses have no website, 4.5 stars or more and 50 or more reviews. After them, the 6,138 with 20 or more reviews.
Can I find them for free?
Yes. The no-website finder counts businesses with no website for any trade and city we cover and shows the first rows by name, free, with no account. A free sample of five unmasked rows is available for one trade in one city.
Get 67 leads freeNo card. Search is free with contacts masked.